
only four pictures but well, better than the usual E2 ..."nothing"
as for the idea behind the location of their erhh unusual presentation, way fresh B)
Fashion Wire Daily Paris July 8, 2003 - Anyone arriving at the E2 couture show in Paris Tuesday had to notice that it was taking place in a rather unusual location. E2 designers Michele Mariot and Olivier Chatenet opted to present their latest collection in the entrance of their own apartment block.
The novel locale, however, didn't discourage one supermodel -- Linda Evangelista -- from donning a look and parading around the courtyard of E2's 10th arrondissement apartment building.
E2 has built a cult following remodeling vintage pieces from such houses as Saint Laurent Rive Gauche, Chloι and Gucci. And don't let anyone tell you that Imitation of Christ dreamt up this concept -- the designers of E2 have been at it since the mid-'90s.
"I'm a big fan of E2. I love to wear the pieces, they're so romantic," Evangelista told FWD, fresh from her appearance earlier in the day at the Chanel haute couture show where she wore the wedding dress. At E2, Evangelista wore a black suit from the same collection. Coincidentally, Virginie Viard, head of Lagerfeld's design studio at Chanel, also made an appearance at the E2 show - as a model.![]()
"I'm going to do one more show and then I'm leaving Paris," Evangelista announced. Her final catwalk stop will be Wednesday night, at Jean-Paul Gaultier's show in the Beaux-Arts.
A flower theme dominated the mood at the E2 show, titled "Wanted $20,000,000 Reward," with daisies and orchids embroidered on the "sampled" satin and velvet looks E2 had acquired. Many blousons came plastered with mini disc-sized buttons and miniature grommets, while real gardeners' belts accessorized skirts. And you've heard of text messages -- well, E2 plastered a half dozen looks with words like "Automobile" and "Individual" in bold lettering.
If this all sounds a bit weird, it was. But it was also beautiful at times, and a prime example of fashion meeting art.