Australia had an edition of Elle years ago, but it was canned.
I wonder what a new Elle can offer to the Australian market? Maybe fill the space left by Madison? (Although, why would they want to, considering Madison had to shut down?)
With Russh, Vogue, Harper's, InStyle, and to a slightly lesser extent, Marie Claire - the high fashion mag market here already feels a bit full.
They would need some kickarse editorials, features, and reports to lure me to buy.
I've always been impressed with the accessories coverage done by some of the other Elle mags - I'd be really pleased if they focused a bit more on high fashion accessories and jewellery than the other magazines do. *hopeful*