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^ But they're using reprints in every issue. New Editor-In-Chief (first issue with her will be August 2009) said we'll see changes after August, they'll make more original covers and contents.
I hope. But some reprints were good for me.
I'm getting this issue tomorrow.
Hi! What's the reason for the EDITOR-IN-CHIEF change!?
President of Publishing House Hachette Filipacchi Shkulev / InterMediaGrup allows comments made about staff changes at the company.
- In a change of ELLE magazine editor in chief. What caused this?
- Irina Mikhailovskaya worked in the magazine exactly four years. As she joked, is a kind of «term». Like Irina, I think that those four years have been fairly successful for her, very diverse and efficient. But as so often happens in life, there comes a time when it becomes clear: you need to change the place of work, occupation. The obvious and desirable it becomes for both the staff member, and for the employer.
Here we have exactly the case. Yes, we believe that Irina had successfully worked on a certain phase of development of the magazine. However, a new era, new times - very significant changes. And Irina as chief editor of the trend to continue based on the traditional market. But today the market is experiencing a period that requires a rejection of much that we used to do before. The crisis is very stimulating change. The crisis requires us to tremendous innovation. And this production and the challenge of this kind have begun to create tension in the editorial team. Guide ID sought to encourage the team to change a team, trying to change, did so in a way that does not reach the desired result.
We need better effort, because in a crisis, and readers have become very selective, they cherish their time, finances and can not afford much of what is allowed in the pre-crisis life.