Emma Watson

[immortalbliss]

Emma updated her Facebook and Twitter with news on a new project..

Facebook
Hi guys, just wanted to let you know that I will be releasing some information over the next few days on www.twitter.com/emwatson about an exciting new project I am doing! Check it out and see if you can guess the answers...! Em x

Twitter
A new venture is starting - what can it be? Follow my clues and you will see...

Emma's Facebook and Twitter account..

I wonder what could it be..

 

[sobriquet87]

^She's such a tease. I wonder if it's about Fair Trade or Acting?
It's got to be one of the two!

Or it could be the Lancome project that's been floating around.

 

[immortalbliss]

Small excerpt from her InStyle interview..

'Harry Potter' actress Emma Watson has an ''adventurous'' side to her style and is always experimenting with her look.

Emma Watson has an "adventurous" side to her style.

The 'Harry Potter' actress has teamed up with designer Alberta Ferretti for new eco-clothing line All Pure Threads and believes the collection reflects her own personal style.

She said: "My style's definitely evolved. I usually go for classic, simple things, but then I have this adventurous side.

"I'm always thinking and experimenting, and I make conscious decisions to try and support new talent and ethical fashion."

Emma loves designing her own collection because she enjoys being in control, and also sees it as another outlet for her creativity.

She told Britain's InStyle magazine: "I love having control. My job as an actress is to bring to life another person's vision, but with clothes, I can express my own creativity.

"And I wanted to be able to buy fashion knowing it's not harming the person who made it or the environment.

"I've always been involved in art and I love fashion - it's just something I really enjoy."

I think this is from the April issue of InStyle UK.. The cover had a title called "Emma Watson's New Role" and looking at the excerpt, it seems to be about her work with Alberta Ferretti/People Tree..

contactmusic.com

 

[oliveu88]

From her twitter: "I'll pierce your skin if you hold me wrong but I'll love you forever if you pass me on."

Her newest "clue"...

 

[immortalbliss]

Her next clue from her twitter:

I'll be seen through a lens that has seen me before. Do you know who I mean, or do you still need more?

 

[sobriquet87]

Here's another clue:

Are you keeping pace? No? Don't lose face, it's not a race. We share our birthplace...

I'm about 99.9% sure these tweets confirm that she's the new ambassador for Lancome.
The pierce your skin one refers to a rose, which is Lancome's symbol.
"...seen through a lens that has seen me before...." clearly refers to Mario Testino.
And this latest one addresses the fact that both Emma and Lancome were founded in France.

I love riddles and I can't wait to see the new campaign!


twitter.com/EmWatson

 

[advo]

^Sounds awesome! Really thrilled for Emma!

 

[Style Souk]

Sobriquet, you should become a detective because - man alive! - you are skilled at piecing together mysteries!

I think Emma would be beautiful for Lancome. :0)

 

[FleurDeLys]

Sobriquet, you should become a detective because - man alive! - you are skilled at piecing together mysteries!

Agreed.
I hope it's true. Emma for lancôme.

 

[simple_elegance]

New ads with Emma's gorgeous face on them!

 

[Alvedansen]

amazing news, hope it's true!

 

[Aquila]

Definitely sounds like she's going to be the new face on Lancome. I love the riddles, I wonder if she came up with them herself. I think she'd be amazing as the face on Lancome and I'm quite excited that they're finally suing someone young.

 

[sobriquet87]

New tweet from Emma. It's definitely Lancome.

It's a beauty house that wears a hat. French? Very, but this is no beret.

twitter.com/EmWatson

 

[sobriquet87]

This Pretty Woman was their latest recruit. Other great actresses have previously followed suit.

It's referring to Julia Roberts, Kate Winslet, Penelope Cruz, Anne Hathaway.
Now that we know, I just want to see the campaign.
I'm hoping the do something similar to the Isabella Rosselini ads from the 1990s:

pzrservices.typepad

 

[immortalbliss]

I can't wait to see her campaign.. I wonder if its for any specific product, not sure how beauty campaigns work..

 

[glitterpeacock]

^ Nice detective work guys! I love how she uses Twitter for these things.

 

[immortalbliss]

It's finally confirmed!

From her Twitter:
It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me! :-)

Her Facebook:
So did you work out the clues? Don't worry if not, I can now reveal all. I am the new ambassadress of Lancôme! x

This is literally HOT OFF THE PRESS, peeps. The lovely people over at Lancôme have just revealed that Emma Watson is the brand's newest ambassador — she joins an already stellar line-up of beauties which includes Julia Restoin-Roitfeld, Julia Roberts, Kate Winslet, Penélope Cruz, Daria Werbowy and Elettra Rossellini Wiedemann — and she'll front the campaign for the new Lancôme fragrance, Trésor Midnight Rose. Previous Trésor faces have included Isabella Rossellini, Kate Winslet, Penélope Cruz and Elettra Rossellini Wiedemann so we cannot WAIT to Emma's Mario Testino-shot campaign. We'll be bringing you all the details as soon as we have them, but for now, keep your eyes on Emma's Twitter account for more cryptic tweets!

Bellasugar.com.au..

Lancome's statement:

“Thanks to her charm, romanticism and her incredible modernity, Emma Watson has become the icon of her generation,” said Youcef Nabi, president of Lancôme International. “We are delighted by this new collaboration with Emma, who brings a fresh spirit to Lancôme.”

WWD

 

[sobriquet87]

Awesome! I hope Trésor Midnight Rose smells good!
Some of Lancome's fragrances smell questionable.

I just hope the campaign pictures are released soon.
I'm so excited Mario Testino is shooting it, because he always shoots Emma so well.
The UK Vogue spread he shot was fantastic!

 

[Alvedansen]

^i hate the normal Trésor there's some spice(?) in it i can't stand
can't wait to see the pictures, i hope we'll get some previews soon

 

[enkeli05]

I'm so excited for that campaign!