MODEL MOMENT: ERIN WASSON
The new face of Madewell talks identity, the Internet and shopping out of necessity.
By Kerry Pieri on Mar 10, 2014
Wasson is the face of Madewell's new Spring 2014 catalog, a decidedly more edgy approach for the brand. Wasson has become as synonymous with her original off-duty style as she has her modeling work, securing a rarefied place in the style influencer realm. Below, BAZAAR talks to the Texas native about her fashion philosophies and what's next.
What is your current modeling philosophy? Has it changed since you started?
I have always tried to just create a language through subtle movements, to create powerful and relaxed images. It has changed in a way yes, but in another way no, because I find myself being able to be more myself at this point in my career.
How do you decide which projects to take on?
I let authenticity guide me through my career. When it comes to collaborating with other brands, I hope their mantras are similar to mine and we can create something special together.
Go to daily uniform?
My black leather pants, oversized Madewell tanks and cowboy boots.
How would you describe your personal style now?
Slightly on a diet.
How do you approach shopping?
Shopping for me is something I do out of necessity. It comes more from the research perspective versus consumer perspective.
Any fun spring break plans?
I am heading up to Ojai for some sunshine and mountain views.
What would you pack?
My leather Madewell tote for all of the necessities: sunglasses, sunscreen and my favorite two piece red bathing suit.
Favorite city to visit?
Buenos Aires.
Favorite city to live in?
Between Venice (CA) and Austin.
What are the best parts about modeling industry now? Worst?
The best part about the modeling industry now is that we are living in a place where so many creative worlds are colliding. Fashion, music, film... these industries are symbiotic and are closer now more than ever. The worst things about the industry now is this excess mentality, the Internet has eliminated any exclusivity for us.
Ideal model off-duty activity?
Spending time with close friends, going to art shows, taking my dog to the beach or sitting at home reading a book.
Where do you want to be in 5 years?
I would love to be living in-between Hawaii and Ojai.
harpersbazaar.com
I did not watch that show. How was it?
