Ermanno Scervino F/W 13.14 : Asia Argento by Francesco Carrozzini

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An impressive campaign, between fashion and cinema, in a triumph of Italian style that represents one of the stylistic codes that are the most dear to Ermanno Scervino. Asia Argento will be the protagonist of the 2013/14 autumn/winter advertisement campaign by the house of fashion from Florence.

An exceptional testimonial: “As she has cinema in her blood, no-one knows the world of cinema like Asia does. I love her evolution: every small thing of her expresses a charm that is in a continuous evolution. When I imagined a face for the new woman by Ermanno Scervino, I immediately thought about her” the designer said.

Asia Argento has been called to personify the new concept of woman by Ermanno Scervino, that is indissolubly connected to the Cinema and to the divas of the past, that created its history.

“Together with Asia – Scervino said – we wanted to tell a new style, that looks towards the past but is immediately projected towards the future. Never be nostalgic.” The photos have been taken by Francesco Carrozzini in an old delabré Milanese theatre: the atmosphere is almost like a film noir; everything is deeply refined”.

vogue.it

 

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repubblica.it

 

[elle_gb]

I love it!!, what a stand out campaign. I love mood and tone and the way they executed it.

 

[AlbertNoir]

Photographer: Francesco Carrozzini

fashioncopious.typepad.com

 

[AlbertNoir]

models.com

 

[AlbertNoir]

Love the retro noir-movies mood of this campaign!!! A chic, dangerous and mysterious lady..love Asia!!


youtubeviavmagazine

 

[AlbertNoir]

Backstage pics of the shooting







ermannoscervino.it

 

[AlbertNoir]

^





ermannoscervino.it

 

[TianSoFine]

This is a celebrity campaign done right. She looks so glamourous and wears the clothes like a second skin.

 

[rougevalentino]

Gorgeous!

 

[Moofins]

So many of the backstage pictures could be used as campaign images themselves. I wish there were more close-ups of her face, though.

 

[GIVENCHYlover]

Love this shoot http://imgbox.com/adkOF5jR

 

[justaguy]

This is a celebrity campaign done right. She looks so glamourous and wears the clothes like a second skin.

Exactly!! This is a gorgeous campaign.

 

[fashionkitten7]

So many of the backstage pictures could be used as campaign images themselves. I wish there were more close-ups of her face, though.

Exactly my thoughts. The backstage like this could have a better outcome.

 

[ad31214]

Whoa, the second I saw those first images I saw glimpses of Prada.

 

[AlbertNoir]

^ Francesco Carrozzini is a GREAT photographer! He has an excellent pedigree about fashion photography (he's Franca Sozzani's son)