Fashion Scandal in Italy- the Fashion Mafia

The problem about Franca Sozzani, Luca Stoppini and others is that the program accused them of doing ad campaigns for fashion houses (Cerruti, Moschino, Alberta Ferretti, Diesel etc) and at the same time using the very same labels for their editorials. If true, this is a fraud for Vogue Italia readers, because they buy the magazine thinking it shows the best while in reality it is a enormous ad for the fashion houses that can afford to employ the same Vogue journalists.

this is true of EVERY editor at EVERY fashion magazine...

for the record...
the publisher does not ALLOW them to freelance...
it actually is in most contracts that they CANNOT...
but they all do it anyway...:innocent:

and they would be using those clothes in their editorials anyway...because they advertise in the magazines...and we already KNOW that magazines cater to advertisers more than anyone else..

it's not some big dirty secret...
it's a fairly well known and public fact....
it's just that most people don't care that much...
as long as the magazine does well...
it may even mean that the magazine gets EXTRA advertisers BECAUSE the designer is working with an editor there....

so everyone basically just looks the other way...

and as far as the cheap labour black market stuff...
did we really think it was only the GAP and H&M who was doing this sort of stuff???

what exactly is new info here?...
:unsure:...
 
Such is life. That's why you see cereal advertised in the morning hours and after school, because that's when kids watch TV. Remember the Transformers? The cartoon was a half hour advertisement for the toys, new 'characters' coincided with new toys being sold.

Anyway, as far as high end media goes, ever seen these?

http://en.wikipedia.org/wiki/Advertorials

these conglomerate publishers are indeed the ones dictating everything so therefore it is their responsibility.

Dictating to who? In the end it's the consumer who makes the final choice, and in this age of instant media, there's really no excuse for ignorance. Am I right or wrong?
 
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you're right...

but the consumer is more often than not, slightly intellectually challenged concerning these issues. :woot:
 
^^yes well---these companies are basically counting on that fact...

that's why all of this works so well...^_^...
 
and as far as the cheap labour black market stuff...
did we really think it was only the GAP and H&M who was doing this sort of stuff???

what exactly is new info here?...
:unsure:...

So I watched the whole programme in post #5. The thing is that Prada and Dolce&Gabbana employ Chinese immigrants in Italy (most of them illegal) to work for 12 hours a day. They showed these people eat and sleep there, they don't have homes and many of them don't even see daylight for a whole week. No Italian would do this job, no way for the money they'd be paid.

They also showed a small Italian factory that was forced to close, because the money Prada was paying them for the bags was absolutely ridiculous. The employer said he couldn't afford paying his people. The workers were all Italians that would stay there for a few months only because a salary of 800 to 1000 euro is not much in Italy. TV Rai3 aired this material and the factory received a letter from Prada that they cancel their contract because the factory wasn't respecting the conditions. But it was nowhere stated what these conditions were.

For the record: Prada and Dolce&Gabbana pay between 25 and 30 euro for a bag at the factory, and then sell them for hundreds.

Then they showed a real factory (not a sweatshop) that works with fine leather and skilled workers in excellent conditions and they charge about 300 euro for a bag. The owner said he cannot accept less than that because the material and the labour wouldn't be of the same quality. He also said that if the client pays 300 euro at the factory, than it makes perfect sense to sell at 900 in the store. These bags also carry the "100% consorzio italiano" certificate, which means they were entirely produced in Italy.

In another thread it was said that it was enough to have produced only 30% in Italy to be able to put a label "made in Italy". In the programme they also talked about that and they said that it is not clear how much exactly is 30%. The D&G bags were produced and shipped from China and then Chinese workers would put a zipper or the logo and that would allow D&G to claim it was made in Italy.
 
yes, yes...

this all goes on...

which is why 30 mins ago when I saw an MCQ knit ('made in italy') at over 200 pounds, which is like 400 dollars... i just kind of laughed...

the things is, most the SA's in these stores actually, genuinely...don't have a clue about what they're selling to clients...it's a viscious circle of ignorance...
 
^ I doubt it will make much difference.
Maybe Italian TFSers can keep us updated.
 
^ I doubt it will make much difference.
Maybe Italian TFSers can keep us updated.
I'll do if I'll notice something new ...

the main problem is that in italy there are people that sell essentially only a brand and are not interested in the process of making the product and people selling the real made in italy and only this are interested to deliver the best possible quality to their clients and interested in any aspect of the product manufacture, but the brand selling ones are damaging the good ones, if you buy a not well made italian product you will start thinking that italians are not anymore able to produce the best possible quality, and this is not good at all

the other aspect is that the image of italy is delegated to american editors (vogue italiy is property of conde nast) that don't care at all of available italian artist?photographer better suited to represent the image of italian products ...
 
oh man! i want to watch this, too bad i don't speak Italian.
 
there's a thread called Fashion Scandal in Italy on this. The video is not posted there, but there's been a discussion going on about it for the last few days.
maybe both threads could be merged?

Thanks for posting anyway!
 
I think they should be merged, I didn't see that thread, thank you for warning ! ^_^
 
What is this all about? a mafia?
We can't have it if it's not in English... pointless for English-speakers :ninja:
 
the original thread pretty much explains what it is about i think..
merged...
 
oh !! I already saw that in France, they are same the videos, I adored this emission, of course it was in French ^_^
 
here's a sum-up in English from AFP

'Made in Italy' ... by undocumented workers

2 days ago
ROME (AFP) — Hurt by ambiguous legislation and buffetted by globalisation, "Made in Italy" fashion is losing its time-honoured credibility, to the dismay of unions and business leaders.
This month a programme on Italian state television alarmed the fashion world by showing undocumented Chinese workers stitching together handbags for Prada, Dolce and Gabbana and Gucci in clandestine workshops in central Prato and southern Naples.
The bags, each costing some 20 euros (30 dollars) to produce, sell for more than 400 euros in luxury goods stores.
Gucci however refuted the TV report, saying in a statement: "Whenever Gucci finds a situation that is not consistent with the internal policy and (independent watchdog) Bureau Veritas' standards, the non-compliant suppliers are immediately suspended."
Luca Marco Rinfreschi, a member of the Prato chamber of commerce, said: "You can't deny that this kind of situation exists. But it exists everywhere. Globalisation has affected Italy like the rest of the world."
Moreover, the "Made in Italy" label is not controlled by Italian law, but by European Union-wide customs regulations.
"Goods whose production involved more than one country shall be deemed to originate in the country where they underwent their last, substantial, economically justified processing," the EU rules state.
Valeria Fedeli, secretary general of the textile union Filtea-CGIL, said: "So it is the country where the last phase of production takes place that gets the 'Made in' label, even if the material comes from another country and only the assembly or finishing took place here."
Italy is asking for "more transparency and traceability," said Fedeli, who is also president of the European Trade Union Federation for Textiles, Clothing and Leather.
"To enter the United States or China each product must be labelled, that's the law," she said. "But not in Europe, where 65 percent of the products that come into the EU aren't labelled."
Fedeli said experts estimate that about one-third of the work is illegal. "But the figure is the same for fashion as for every other sector," she said. "This very serious problem has worsened in recent years because of stiffer competition and more globalisation."
Decrying a "widespread culture of illegality" in Italy as well as the "reluctance of some" to demand more transparency, she said that textile companies should report abuses and "do more internal checks, especially when it comes to the ethics of their sub-contractors."
Rinfreschi lamented that the "Made in Italy" tag, "one of the strengths and identities of this country," is imperiled by products whose quality cannot be assured because of unethical practices.
In 2005, Prato's chamber of commerce joined forces with those of 20 other cities to set up Italian Textile Fashion with the goal of tracing manufacturing steps, from spinning to finishing, to fill the gaps in Italian and EU legislation.
"With a label spelling out the different sites and stages of manufacture of the garment, this certification will help the consumer be more aware of what he's buying," Rinfreschi said.
Other craftsmen have taken matters into their own hands, such as dozens of small leather businesses that have joined the Centopercentoitaliano (100 percent Italian) consortium, with labels certifying that their goods are made entirely on Italian soil.
 
thanks for posting that, valerique

funny thing is, people will be sad about deteriorating quality
but if they want high quality and local/national manufacturing, they will have to pay so much more
and a lot refuse to, complaining about the high prices
like it keeps going back and forth
 
Just looking at the place where it is manufactured is not enough today. Parts are made in sweatshops and just finished in other countries. Obviously greed makes people resort to these disgusting practices of exploiting poor people.
 

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