I wonder what the percentage is when it comes to fastfashion vs designer consumption for the various age brackets?
Frankly, I don’t know if I could resist the likes of Zara and even H&M if I were an impressionable 15yo in 2019. Teens in the mid-90s didn’t have the kind of choices that are so abundantly available now: For a young high fashion-addict, it was either designer, streetwear like Stussy/XLarge/BAPE, and thriftshop— and oftentimes a combination of all three, or whatever cheap fake-fashion was out there. I didn’t wear fakefashion/fastfashion more out of a sense of snobbery and lack of decent options rather than a sense of environmental/social conscience. And even fakefashion then weren’t as cheap as it is now (and still look decent on first impression).
Recently attended this fashion event, and some of the nominated individuals were wearing Zara LOL So it’s not just teens and younger people that are shopping there, it’s even individuals that know about the importance of sustainability and quality and can design their own pieces-- though still young, that are going to Zara.
Weening people off of fastfashion is so much easier in theory and principle than in practice.