Benn98
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- Aug 6, 2014
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The only way fashion could ever be “eco” or “sustainable” would be to go back to an industry model like it was in the 20’s, 30’s or 40’s before RTW. Couture garments made custom of the highest quality for individual clients who kept these clothes for generations, also demanding and ensuring a large and stable job market for skilled laborers to make these clothes…and the rest of us who couldn’t afford Couture learned to get by making our own clothes or purchasing what we could afford and when.
Anything less than that is fluff and a waste of time.
LOL, don't know why you're going on about potato sacks because Dolce & Gabbana (Phuel's faves) literally sent models down the runway in hessian...
Basically, you're advocating for the current sustainable movement because that's pretty much what we're championing for as well. Not to return to the 30s model of manufacturing and not for every single middle-class person to have their own tailor (virtually impossible), but to buy less fast fashion and instead look in your area for smaller labels, dressmakers, vintage stores, and brands who specialise in handcrafted pieces using materials that are locally available or by upcycling. It's called 'slow fashion'. That's what sustainability is all about, and it's happening right now. American Vogue did a lengthy feature on all the micro brands (over 40 I think) scattered across your country. You may have missed it (was in the Kamala Harris issue LOL).
What a lot of the bigger brands are doing is small capsules to test the waters, or phasing out exotic animal skins entirely. These efforts should also be applauded because it creates a demand where there may not have been one. And ultimately, to convert to a fully sustainable model.
In 2021, there are a variety of incentives for brands to adopt a sustainable model. Government rebates, human rights, animal cruelty, great replacement materials (cactus leather, PET etc) and probably more important to them than everything.... the customer. If the customer wants a coat made from a sustainable material and manufactured under ethical practices, the brand will deliver. I really don't get why there would be any pushback on a brand's decision to ditch fur/exotics or going green. Firstly, it speaks to the current global warming crisis which everyone is aware of. And secondly, if you as a consumer don't like it, you're more than welcome to shop elsewhere. They're a business and I can assure you that they've weighed the pros and cons.
I do agree that some brands do label themselves 'eco/sustainable' when they're not. But thankfully, because there are more conversations around sustainability and more brands who embrace it, customers are at the same time becoming more educated to pick up who is greenwashing and who is doing it honestly.
The only area with the shift from animal-derived products is that we don't have a lot of clarity on synthetic replacements and how the toxic ingredients may affect us or the environment in the long run. That, and also the quality and longevity of goods. Once we have more transparency on that, it would be great.