Fendi F/W 12.13 : Joan Smalls by Karl Lagerfeld

[LabelWhore4]

I'm not liking her facial expressions. She seems tense and forced. Also, the photography looks amateur and contrived. Karl, please just stop.

 

[Vitamine W]

I just cant..
it seems that some people just queef the panty pudding on every random pic Joan is in. Sorry guys but this is very amateurish on an almost grotesk level. Just put a pretty girl holding a bag in some random field, a reflection board for some fill, glue a logo on top and BAM there's the campaign. I dont think so. Karl I love you for being the intellectual hermit that you are but this, no, just no.

 

[congacon]

joan doesn't do a great job in this campaign. she is trying to sell the bag but there seems to be no connection between the two. she is so focused on herself that she forgets to sell the bag.

 

[jmrmartinho]

^I actualy think shes so focused in selling the bads that shes forgeting about herself.

 

[fleurpoudre]

Preview:

fendi

 

[Frankie Youje]

Not great at all.

 

[Bretonne]

#65 the first photo is beautiful,the yeti coat not so much

 

[FashionPower]

these two shots are great but i think it's kinda annoying how they're blatantly trying to sell those bags..

I am sorry but I just do not get your comment...Fendi biggest profit comes from bags (especially baguette) and fur...they are of course showing things that could attract biggest number of customers...it is like for every Louis Vuitton ad campaign being full of bags or last Chanel campaign with Alice Dellal carrying like 5 boy chanel bags in one picture

 

[Lee MG Tisci]

^ they obviously have to show their bags to sell them but also there are much more natural, elegant, subtle, creative, etc ways to do it.. even the examples that you mention aren't as blatant imo, LV shows the bags inside the context of a train journey and Chanel does it in a way that some might find fun and quirky while Fendi is so focused in literally showing the bags to the point of making Joan's poses look contrived and uncomfortable.
that's what i meant..

 

[Crying Diamonds]

^ they obviously have to show their bags to sell them but also there are much more natural, elegant, subtle, creative, etc ways to do it.. even the examples that you mention aren't as blatant imo, LV shows the bags inside the context of a train journey and Chanel does it in a way that some might find fun and quirky while Fendi is so focused in literally showing the bags to the point of making Joan's poses look contrived and uncomfortable.
that's what i meant..

I completely understand your point, there is no art going into displaying these accessories, she is quite blatantly holding the bag out for all consumers to oggle. As forced as the entire idea of a campaign may be, if you're going to be this blatant just give the bag it's own page without pretending a woman would naturally hold the bag in such ways.
In my opinion, if the accessories are more important than the ready-to-wear in terms of sales (which they pretty much definitely are) then at least convey them as thoughtfully as the clothing.
Nothing annoyed me more than the filming of Vuitton's spring 2012 show where you saw a distant shot of the incredibly embellished dresses and then a close up on the shoes and bags.
Accessories are wonderful, but I'm interested in fashion because of the clothes.

 

[GERGIN]

Really want to see what comes out of that preview shot at the very bottom in #65

 

[visualoptimism]

ebook3000

 

[gossiping]

the location doesnt seem to suit the collection but i still love it cos of joan

 

[Chanelcouture09]

*HQ


*Fendi.com

 

[alonsoJonathan]

omg this looks so basic.

 

[Chanelcouture09]

Full campaign, same source as above

 

[Chanelcouture09]

I've just got to say, has Karl bought a new vineyard and he wants to show it off in the campaign ? not only is he getting paid to design and shoot the campaign, he's also getting paid for the location, he's a lot smarter than you guys would think .

Just my theory anyway.

 

[valliaddict]

Those close up shots are gorgeous!! The last shot is my fave. Definitely a great campaign. After the first two shots, I was expecting to be disappointed, but I'm pleasantly surprised.

 

[ParisFashionMuse]

i apologize, but this is so hideous, everything is just wrong.

 

[StoneSkipper]

I think I'd enjoy it much more if it weren't for the location. It makes the clothes look dead and lifeless... definetely not enjoying it.