Ferragamo 'Fiamma' Fragrance 2025 : Karolina Spakowski by Mario Sorrenti

Who is responsible for this? For a brand from Frienze, this is really bad. Almost like no budget at all.
 
She looks possessed and the campaign could pass for an Avon ad.
 
she has that kinda 2009 russian model coloring that works paul rowland style, play up her under eyes and style her either grungy or sequin kate moss-y, sooo bizarre to see her in this commercial red dress against that picture perfect airport ad italian countryside backdrop
 
Ok Davis designed the bottle. But I’m sure the Ferragamo were all behind this.
I mean the thing with those license beauty deals is that they needs to be coherent. And this isn’t.
 
Why would they put any effort into a fragrance campaign when they can just send out the "free sample" review bottles to every perfume expert on social media, so they can convince everyone this is the new must-have (until they declutter their collection and it's never seen again).
 

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