Ferragamo Re-freshed

Discussion in 'Designers and Collections' started by Lena, May 25, 2004.

  1. Lena

    Lena etre soi-meme

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    get ready for the rebirth of the Ferragamo brand,
    seems like they are finally ready for a much needed re-launch
    extracts from the wwd article

    [​IMG]
    from fw04.05 collection

    *wasn't Nathalie working at Nina Ricci? or was she at Hermes?
     
  2. runner

    runner .

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    I'm sure she was at Nina Ricci.

    it might be hard for her to rejuvenate it 'without tweaking the characteristics'.
     
  3. Lena

    Lena etre soi-meme

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    hmmm then, i've seen her last ever collection for Ricci, she's very talented i was sad to see her go.. anyway, thanks a lot runner :flower:

    i'm positive she can pull this through, the company seems ready for big steps and the time is right for them B)
     
  4. ultramarine

    ultramarine chaos reigns

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    Ferragamo to me IS accesories ...
    It'll be interesting to check out Ms Gervais take on rtw.

    PS If I was in the management department ... I'd try to strengthen the label on MENSWEAR as well.
     
  5. oanadobre

    oanadobre New Member

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    That trench... :heart: :woot:
     
  6. Plumour

    Plumour New Member

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    Ferragamo indeed needs to be refreshed...
     
  7. Orochian

    Orochian New Member

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    You can say that again :p It's stagnated for a quite a few years while witnessing many of its competitors getting revitalized and taking off, and is now stale as a loaf of week-old bread. Has anyone seen their current ad campaigns? They look so dated I had to double check that I wasn't flipping through a mag from the 90's. :ninja:

    I think the accessories market is ludricous but also insanely competitive, and sometimes even fresh designs and excellent quality aren't enough to 'pull a Gucci' for some brands. Bally immediately comes to mind - under Scott Fellows it's been thoroughly revitalized with consistently attractive, competitive products, but the label is still struggling financially.
     
  8. tott

    tott slightly dizzy

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    You know, I went to Bally a couple of weeks ago and was more impressed than I expected to be... I didn't buy anything, but there were some nice stuff to be found!

    And I agree with you all, Ferragamo is so ripe for a change... Everything feels so dull...
     

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