Wouldn’t be easier and cheaper to have collabs of products (from clothes to a doormat, I don’t know) with designers or artists or iconic celebrities for Ferrari instead of wasting money into this? Not just the show but the whole fashion operation….
Elkann wants his lifestyle/luxury brand. Maybe he should talk to a lot of young designers in Milan who have the same ambition with their eponymous line. Maybe he should buy The Attico.
Coming back to this, I just wanted to add: They clearly have money to throw around and yet, that's the best they could do? They could probably hire the best and most expensive designers/team/stylists/etc. in the world and THAT is what they chose? F*cking hell...
This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
By continuing to use this site, you are consenting to our use of cookies.