I had no idea Ferrari had a fashion line, let alone that they presented at Milan fashion week. I also don't know where they're sold or who the designer is. Is it the most innovative thing ever? Certainly not. But you know what, this isn't bad at all.
If there's anything that stands for Italian luxury, it's Ferrari, so why not expand into a full luxury lifestyle offer and dive into fashion. The fabrics look beautiful, I love the palette (maybe too much burnt orange in the first segment) and most pieces will easily fit into a modern luxury wardrobe. Some of it's quite desirable, actually. They could've gone full-on branded and logo-heavy (like Porsche's "fashion line" for instance), but instead, they're showing what Fendi should be showing. Cute cast, too.
(Also, was that Marina Abramovic I spied in the front row?)
