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Ferrari S/S 2025 Milan
- Thread starter LadyJunon
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I am very confused about this brand and its target market, since it doesn't make sense that their car owners would want to wear those clothes when they can afford those top-tier luxury brands. At its best, Ferrari fashion can work as a sportswear brand or a fashion uniform line for their car owners' escort girls.
I had no idea Ferrari had a fashion line, let alone that they presented at Milan fashion week. I also don't know where they're sold or who the designer is. Is it the most innovative thing ever? Certainly not. But you know what, this isn't bad at all.
If there's anything that stands for Italian luxury, it's Ferrari, so why not expand into a full luxury lifestyle offer and dive into fashion. The fabrics look beautiful, I love the palette (maybe too much burnt orange in the first segment) and most pieces will easily fit into a modern luxury wardrobe. Some of it's quite desirable, actually. They could've gone full-on branded and logo-heavy (like Porsche's "fashion line" for instance), but instead, they're showing what Fendi should be showing. Cute cast, too.
(Also, was that Marina Abramovic I spied in the front row?)
If there's anything that stands for Italian luxury, it's Ferrari, so why not expand into a full luxury lifestyle offer and dive into fashion. The fabrics look beautiful, I love the palette (maybe too much burnt orange in the first segment) and most pieces will easily fit into a modern luxury wardrobe. Some of it's quite desirable, actually. They could've gone full-on branded and logo-heavy (like Porsche's "fashion line" for instance), but instead, they're showing what Fendi should be showing. Cute cast, too.
(Also, was that Marina Abramovic I spied in the front row?)
Lola701
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For me Ferrari as a fashion brand is not working. I know Elkann wants to turn Ferrari into a lifestyle brand but I don’t think fashion is the route for that.
The only convincing thing for me is FERRARI eyewear.
They could have done collaborations with fashion brands, much like Gucci did the Fiat collaboration, maybe do a collaboration with Gucci, Valentino, Valextra or whatever, more about lifestyle, with the Ferrari red and leather only and extended it.
Maybe things linked with movement and sports rather than style. They can do Down Jackets in leather.
Ferrari is a status symbol in cars. It isn’t in fashion. And that’s the issue and that’s why it feels irrelevant anyway.
The only convincing thing for me is FERRARI eyewear.
They could have done collaborations with fashion brands, much like Gucci did the Fiat collaboration, maybe do a collaboration with Gucci, Valentino, Valextra or whatever, more about lifestyle, with the Ferrari red and leather only and extended it.
Maybe things linked with movement and sports rather than style. They can do Down Jackets in leather.
Ferrari is a status symbol in cars. It isn’t in fashion. And that’s the issue and that’s why it feels irrelevant anyway.
tourbillions
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they need to hire someone very relevant in the fashion conversation and relaunch this project. if they want any real shot at being a serious contender in fashion.
IndigoHomme
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Loved the terracotta-brown color palette but for a fall wardrobe, I know, i'm a walking cliché 
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