The images by itself do not evoque any feeling, I agree, the brand is going to sell the idea to the public. Mert and Marcus are shooting the majority of this season's campaigns ugh
If I am being honest, I find these to be rather lackluster. Compared with the refined and emotional Ads from previous two seasons, this seems a downgrade. Menswear shots are slightly better. Hope the whole set turns out to be more intriguing.
I must say I really underestimated the effect this campaign would have on me when seeing it in magazines. I wasn't impressed by this at all at first but every time I see it in print I find myself being intrigued by the sheer beauty and elegance of this. The contrasts work so well and Aymeline looks amazing. Aymeline is in every other campaign when you flip through a magazine right now but this is the one with her that stands out to me the most (though I really love Reed Krakoff and Bottega Veneta with her, too). It's just so good! Thanks for all the HQs!
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