Givenchy "Play" Fragrance : Justin Timberlake by Tom Munro

[Street_a_Licious]

then again, WHAT is desirable aesthetically? there's a more general rule for women (tall, long hair, perfect skin, slender figure) but with men, there's many different looks which could be deemed "desirable".

some like the Hedi-Boys. others like the buff look. then the swimmers look. some men connect more with models in athletic attire, some like the hipster look.

so, WHAT exactly would be desirable?

 

[funkalicious]

He looks eh, ********.

 

[Lackuiew]

Why did all the male fragrance ads choose black & white color ?? Prada did , Givenchy again . I don't like b/w shot , actually.

 

[Miss Dalloway]

I will never understand why they picked JT, so so random.And the result is just awful, Justin is not as photogenic as some other male celebs out there, and these are a definition of boring.

 

[Bahiyya]

then again, WHAT is desirable aesthetically? there's a more general rule for women (tall, long hair, perfect skin, slender figure) but with men, there's many different looks which could be deemed "desirable".

some like the Hedi-Boys. others like the buff look. then the swimmers look. some men connect more with models in athletic attire, some like the hipster look.

so, WHAT exactly would be desirable?

Actually, I thought it was pretty fab for Givenchy to pick and stick with Liv Tyler when she didn't fit the last of your criteria . In any case it's not a manner of what is desirable "aesthetically" in general it's what fits a house first and trying to get that message out to the public in an appealing manner. (Prada and Gucci, for example, may tall-long hair-perfect *photoshopped* skin etc. but one could hardly say they reflect a similar aesthetic.) Celebrities moreso than models have a fixed image and so, theoretically, this should make it easier for fashion houses when choosing one. For Givenchy I would have taken Jude Law, Jonathan Rhys Meyers (really, I'm just dying for him to do another fashion ad since his stint with Versace), Joaquin Phoenix. Denzel Washington (it would never happen but girl can dream!). Johnny Depp if they could convince him. Basically...anyone but a former boy bander who did it with Britney Spears .

 

[Style-Addict]

I never would have put Givency + JT together. These ads do nothing for me, theye evoke no emotion, no feeling, nothing. I think he is a talented entertainer, I like his music, but this? No.

 

[china doll]

Basically...anyone but a former boy bander who did it with Britney Spears .

LOL. Couldn't agree more, it is wrong casting! Not so right for Givenchy's image.. & I thought i read thread's title wrong but..

 

[Salvatore]

This is terrible! These ads look uncomfortable which makes me uncomfortable! Actually, these look like they are selling alcohol or something.

 

[lollicandy]

AHAHA I love this thread. I'm happy to know I'm not alone or crazy here!

The worst part about this campaign is the lack of attention on the actual product or Givenchy. The bottle is all the way off to the side corner. The first thing you look at is Justin. If you were quickly flipping pages you wouldn't even know it's a perfume ad. It's like an ed of Timberlake. I just don't get it. I would love to know who was responsible for this at Givenchy.

 

[valentina_rocks]

awww i love the ads!!!!

 

[iluvjeisa]

Awful.

 

[skot4mc]

street, that's an excellent point. and an interesting topic.

I was thinking in terms of the way Riccardo Tisci has forged a new direction for the entire Givenchy womens division, even the store in Paris was re-vamped to reflect the darker mature aesthetic, we've been seeing evolve from the house. All divisions have been integrated, which creates a strong and recognisable identity.

I personally feel the mens division is lacking this clarity, the menswear flails in comparison to that of the womenswear, in terms of fabrication, cut and general design.
Additionally this campaign, in my opinion certainly doesn't help define the label, and suggests the transparent mere money making.

Like Balenciaga, it would be much more successful, if not, interesting, if the mens side of the brand reflected the level of direction we see in the womens, addressing all aspects.

 

[Mchunu]

He's not good looking, he's not talented, and his style is atrocious!

surely he has some talent i agree that he isn't good looking and he just doesn't have that "refineness" that the brand represents..definitely not givenchy

 

[Bahiyya]

Yes, he's talented and I own both of his albums (Shhhhhh!!) but I've loved Givenchy since I was a kid and smelled my Mom's Amarige. Timberlake is not Givenchy. Timberlake is...Levi's jeans. Maybe some celebrity scent with Tommy Hilfiger.

 

[AnaBGD]

This looks like campaign for mobile phone network.
And I really don't get why would they use HIM, there are million of other (classier) celebs who could fit Givenchy better...

 

[kahlilg]

Someone else said it before me but I'll echo the sentiment - cheap. Timberlake has nothing to do with the Givenchy brand he's just a well known celebrity being used to pimp out another mass market, sub-par fragrance. I don't mind celebrities in advertising but they should at least match the house whose adverts they are appearing in.

Add to this the fact that the photography on this is bland as well. Givenchy can do so much better...

damn!

 

[Common_1031]

ugh
i'l pass

 

[tocceve]

To say something positive, I like the design of the bottle .

 

[smurfling]

This man is utterly overrated. Never liked him, never will-- unless, of course, he magically disappears from the face of the earth.

 

[m.j.]

justine

this is hilarious!!!!