Givenchy Pre-Fall 2025 : Kaia Gerber by Halina Reijn

[ellearchivist]

Didn’t Prada do this exact same campaign concept of actor doing characters this season? Except they had an actual ACTOR as opposed to some wannabe

 

[Faith Akiyama]

Isn't it the pre-fall campaign, tho?

Indeed very strange because the white dress is AW25 but the rest are not. Plus it's far too early to be announcing AW campaigns still...so maybe this is some kind of "preview" marketing just to keep the brand in the conversation for the next few months?

 

[Squizree]

Her first show was enough already with, in order:
- First look: fishnet bodysuit with an oversized GIVENCHY PARIS logo plastered on it
- A bunch of Alaia copycat of bodycon fishnet dresses
- Latex Givenchy logo ankle booties
- Sloppy tailoring
- Cringe looks (the compact powder applique dress)
- The final gown that looked a reject from a Giambattista Valli tulle's overload collection

Stop trying to make Sarah happen. Her biggest skill was the impeccable sharp tailoring and the tweaking of the conventional suit and she failed miserably in translating these skills into her Givenchy vision. If Clare gave us Zara with her Givenchy debut, Sarah gave us Shein version of Alaia and Valli.

Sorry but this is, AT BEST, just a subjective opinion. At worst, it's delusional HATERATION.

When she started in 2010, McQueen’s annual sales were under €100 million. By 2022, revenue had risen to €830 million. The McQueen brand has NEVER been as commercially successful and recognizable as it has been under Burton, and is now absolutely one of the Kering portfolio's rising stars. Still dwarfed by juggernauts like Gucci and YSL of course, but for better or for worse, Sarah already "happened" 15 years ago. She's securely established herself as a key player in the industry and is not going anywhere.

But I totally agree with @Avonlea that she's just a poor Creative Director. She seems to excel with the nitty-gritty of design, but lacks the originality and vision to really create a memorable legacy at any given house. It's probably why she's so much more COMPLICIT than Lee was with corporate strategy. She has less to fight for.

 

[Squizree]

#Burton4Ungaro

 

[PDFSD]

Sorry but this is, AT BEST, just a subjective opinion. At worst, it's delusional HATERATION.

When she started in 2010, McQueen’s annual sales were under €100 million. By 2022, revenue had risen to €830 million. The McQueen brand has NEVER been as commercially successful and recognizable as it has been under Burton, and is now absolutely one of the Kering portfolio's rising stars. Still dwarfed by juggernauts like Gucci and YSL of course, but for better or for worse, Sarah already "happened" 15 years ago. She's securely established herself as a key player in the industry and is not going anywhere.

But I totally agree with @Avonlea that she's just a poor Creative Director. She seems to excel with the nitty-gritty of design, but lacks the originality and vision to really create a memorable legacy at any given house. It's probably why she's so much more COMPLICIT than Lee was with corporate strategy. She has less to fight for.

so what Zara :-) did in 12 years at Mc Queen is what VV did at Chanel in 3 years with billions more in revenue yet one can be critical on both for different reasons (even if i prefer VV at Chanel more if i had to choose between the 2).

this does not make her more special or immune to critic on many details of her first Givenchy out put, that even for her standards was below standard

to list Sarah´s objective weakness makes one delusional/hateration i dont get this ?

past succes is no guarantee for future succes or a seat at the table of relevance of your creative output .....see current Valentino or new Burbberry etc your only as good as your last collection´s .....its fashion.

 

[BalkaniStaCouture]

funny thing is KAIA is not even a actress as far as i know she did not play in anything yet the concept was actor relationship with film director

like i want concept but let's be tik tok safe and get KAIA to do it

Kaia is everywhere. Pls go to her wikipedia filmography site. She is in seriously big projects.

 

[Squizree]

so what Zara :-) did in 12 years at Mc Queen is what VV did at Chanel in 3 years with billions more in revenue yet one can be critical on both for different reasons (even if i prefer VV at Chanel more if i had to choose between the 2).

this does not make her more special or immune to critic on many details of her first Givenchy out put, that even for her standards was below standard

to list Sarah´s objective weakness makes one delusional/hateration i dont get this ?

past succes is no guarantee for future succes or a seat at the table of relevance of your creative output .....see current Valentino or new Burbberry etc your only as good as your last collection´s .....its fashion.

I didn't say she was "special". In fact, I don't think she is. I was just saying that it's ridiculous to make the claim that she hasn't "happened" like she's some kind of unseasoned noob still looking to get a foothold in the industry. The numbers are on her side. People bought her McQueen. And that really kills some people.

 

[Frederic01]

GIVENCHY

 

[PDFSD]

I didn't say she was "special". In fact, I don't think she is. I was just saying that it's ridiculous to make the claim that she hasn't "happened" like she's some kind of unseasoned noob still looking to get a foothold in the industry. The numbers are on her side. People bought her McQueen. And that really kills some people.

I dont think she made a big lasting impact sadly and i love she kept Mc Queen going down the drain as it is now.
but she is close to VV at Chanel in a way that she kept things going and sold to a certain point but her Mc Queen was quite soulless and just good tailoring i agree but image of the house was bland.

She is not in the top 10 names of last 10 years even on industry people minds i think thats more the point some people share here in regards to her.

 

[fenty]

Sarah you have until FW26 to get it together. idk if you need Lee's notebook but i need SOMETHING

 

[tourbillions]

I dont think she made a big lasting impact sadly and i love she kept Mc Queen going down the drain as it is now.
but she is close to VV at Chanel in a way that she kept things going and sold to a certain point but her Mc Queen was quite soulless and just good tailoring i agree but image of the house was bland.

She is not in the top 10 names of last 10 years even on industry people minds i think thats more the point some people share here in regards to her.

She didnt bank on or continue someone elses legacy at mcqueen, she made the codes her own, gave the mcqueen girl an image and it sold. Even if some thought "she wasnt mcqueen enough". Creatively, Mcqueen the man will always be superior to many designers from the past or today, turning that into something commercial like what burton did cannot happen from someone who has no vision. I never felt that her Mcqueen was not "mcqueen" enough, it always had the codes of the house. Now whether you like her aesthetic or not, is completely subjective.

Just because tiktokers and gen z was not the target audience of her mcqueen, (and they probably didnt post about mcqueen because they did not give them free bags) doesn't mean that the image of mcqueen under her was bland. It was actually quite well respected under her.

VV at Chanel only continued the look and structure that was made popular by Karl.

You would say anything to justify your hatred even if there's 2 completely different scenarios at hand.

 

[tourbillions]

p.s. im so confused why people would think she had no vision at all at mcqueen. Is my idea of vision different from other people? Where did she fail to show her vision for mcqueen?

If anything, her "vision" for me was too strong that it is more acceptable to hear someone saying that the collections could have all blurred into one another. For example the many iterations of the white girl on the prairie dress with a belt that seem to have appeared every season. Or the big sleeves she like using every season.

 

[Squizree]

I dont think she made a big lasting impact sadly

Correct. And I don't think she ever will. Nor do I think she necessarily cares. The issue is her kind is becoming the standard. These kinds of autopilot designers who are technically excellent, but could be interchanged with AI.

On the other hand, just how much originality IS left in 2025?

 

[Creative]

p.s. im so confused why people would think she had no vision at all at mcqueen. Is my idea of vision different from other people? Where did she fail to show her vision for mcqueen?

Hmm, might be. I think her vision was a very watered down, cheesy and “commercial” version of McQueen himself, with barely no soul.

To me she was designing with the idea of being creative and making “cinematic” pieces for the sake of it, I never saw a soul behind, just somebody very skilled, but to me it was more about craftsmanship than fashion. It was quite empty. Which is okay as a final product and I’m sure there were some nice pieces in the store, but as a whole I don’t think she’s a creative director.

The Milano store was quite MEH, one thing were the shows and another different thing were the boutiques… The campaigns lacked vision too…

Her shows had a very 2010-CSM-student approach to fashion, like what they would think “fierce” and “creative” was at the time. The kind of students that were very influenced by armors, big platform shoes, they would draw the models with alien eyes and very curved legs like this: ( )

And of course she might have some codes and things she likes more and that she repeates, but in general it’s a little bit of everything, very blurry, too varied and not strong enough to create a certain idea of what her world is. Yes, big dresses, embroidery… but that’s not enough to define a world imo.

 

[reese06]

Even the balmain pre spring campaign is better.

I took up for the collection but this is awful

 

[CholoChic]

her name sells said those dresses

 

[phungnam96]

Why????

 

[Drusilla_]

weak.

 

[tourbillions]

this would have worked much better if they got cynthia erivo instead... she would have given it much more life. And she has been wearing a lot of givenchy already, her candid shots look like better campaigns thaan this. Unfortunately she might need to lean in heavy on that audrey hepburn core to make givenchy work again.

 

[Royal-Galliano]

funny thing is KAIA is not even a actress as far as i know she did not play in anything yet the concept was actor relationship with film director

like i want concept but let's be tik tok safe and get KAIA to do it

she did, unfortunately. in palm royale with kristen wiig. in which she proved that she indeed is not a natural actress.