Gucci 'Bloom' Fragrance 2017 : Dakota Johnson, Hari Nef & Petra Collins

[MarkPoli]

weibo/channlin

 

[Style Savvy]

Looks and feels like Gucci during Frida Giannini's era sans ugly the clothes.

 

[Benn98]

I must say, love the styling and photography! Glen Luchford just keeps getting better and better. Floral overload, but not in a tacky way we saw in US Harper's Bazaar. For me this is immaculately styled to the extent that it looks like a mainline campaign. The bottle and logo is hardly visible.

Maybe it would've been better with Dakota on her own, or Petra and Hari on their own?

 

[Nymphaea]

Feels like 2 pics merged into one. Just like Benn98 says, should have been 2 pics. Everything in the pic is blending into nothing, not very remarkable.

 

[StockholmFW]

Photographed by Glen Luchford, as always.

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[Lola701]

It's beautiful but not memorable...I mean, after that epic RTW campaign, i expected something more eye-catching.

I agree with StyleSavvy, it does look like something from Frida...Like a mix from her first few collection with the Flora prints in the environment of her FW2008 campaign.

Dakota and Hari are simply not Gucci for me. Petra on the other hand looks like the perfect muse for Alessandro.

It's quite safe and i don't like that.

 

[TREVOFASHIONISTO]

I dont understand Dakota or Hari for Gucci. I don't get ethereal or cool from either of them.

 

[romankrejci]

Gucci Bloom | Introducing The First Women’s Fragrance by Alessandro Michele

more fashiontimer

 

[khyrk]

I prefer the right side of the pic.

 

[zzzyao76]

UK Tatler September 2017 Digital Edition

 

[StylishDreaming]

I would've left it at just Hari and Petra. Dakota is bland, bland, bland. In that first shot her placement feels like an afterthought.

 

[zzzyao76]

UK Harper's Bazaar April 2018 Digital Edition

 

[zzzyao76]

Elle Russia September 2018 Digital Edition

 

[Benn98]

I'm really loving these shots! So light and romantic, without their usual excess quirk. Petra wasn't needed in the last one, and I'm glad they ditched Hari.