Gucci Eyewear S/S 2024 : Vittoria Ceretti, Alia Bhatt & Ni Ni by David Sims

[chrisand489]

(Harper's Bazaar)

 

[chrisand489]

And Max? Sorry I do not know much about this model...

 

[Scotty]

This can't be an ad for GUCCI.

 

[yslforever]

Warning ⚠️ : not to be confused with J. Crew.
Any hint of creativity, personality, luxury, glamour or fantasy is totally forbidden. We won't repeat twice.

 

[thiago:)]

No wonder why sales are decreasing. That’s truly the end of creativity.

 

[Lola701]

I prefer this campaign to the main one!
It would have been better to have this kind of campaign for the actual one!

 

[Deleted member 1957]

The good news is even counterfeiters wont want to be anywhere close to this mess.

 

[avonlea002]

AI looking mess

 

[lhhbl]

I prefer this campaign to the main one!
It would have been better to have this kind of campaign for the actual one!

Same! But all the lines feel so disjointed image-wise... bad!

 

[ForTheImage]

DKN-WHY???

 

[vogue28]

What a truly AWFUL eyewear advertising campaign. Sabato De Sarno's Gucci campaigns have been a total flop and a complete nonevent. I loathe that hazy filter from David Sims here and how dreadfully dull the whole campaign is. Not even the presence of Vittoria Ceretti is enough to win me over here...

 

[chrisand489]

Maybe the video is better

 

[RaisinBoy]

HHAHAHAHAHAHHAHA
David Sims + Alastair Mckimm + Sabato =
Mediocrity Inc.

 

[Cocteau Stone]

Nothing glamorous nor interestingly desirable about wearing a grey marle jersey hoodie or plain old denim.

Between this and the other ads, what's the point? And what was the point of the Daria campaign, if not to drum up some hype that has completely fizzled because none of the imagery is cohesive (besides a shared quality of perpetual boredom).