Gucci Pre-Fall 2025 Milan

"As for (de Sarno and his Gucci), it is better not to talk about it because it was nothing at all.” -- Pierre Berge
 
The sleek, clean aesthetic he has anchored his vision for @gucci on has been knocked for its simplicity, accused of prompting occasional yawns among a fashion and social media audience that’s always chasing the next adrenaline rush.⁠

Gurl.... do your research. Sabato has been criticised for his lack of signature aesthetic, for a chaotic approach to marketing, for cheapening the brand by his insistence on logo-mania and using faces like Beyonce's mother and Bad Bunny, etc, etc, etc. No one has criticised him for his "simplicity". Further to that, the audience has high expectations. This is Gucci after all, not Michael Kors. We expect something magical and stimulating both intellectually and aesthetically from the Artistic Director of Gucci. This is a brand that has virtually unlimited resources at its disposal, the best manufacturing capabilities in Italy, and an army of the world's most talented designers. They literally have no excuse for these mediocre collections.

The fact of the matter is that Sabato's Gucci really isn't that interesting. You can write ten million more articles on how he is "stubborn" and stays "true to his vision", but no matter how much (PR) spin you put on it, the reality is right in front of our eyes.
 
His clothes are not bad at all and i think its in the right direction for Gucci. But theres no world or attitude or identity or any joy at all. Shame
 
I like a lot of the separate pieces but the casting is not right. they need people to elevate the so called simplicity of the clothes, but only Awar was able to do it here
 

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