Gucci S/S 2013 : Anja Rubik, Karmen Pedaru & Clement Chabernaud by Mert & Marcus

[Northern Star]

(my own scans)

 

[GERGIN]

Gucci gone minimal? Even for ad campaigns? I'm speechless! But the execution looks wonderful, although Anja looks like she's had about enough of Karmen resting on her shoulder, i'm totally digging this so far.

 

[Wolkfolk]

Gorgeous The minimalism of the ad reminds me of the good old glory days of the brand. Perfect way to capture the collection and the girls look absolutely stunning.

 

[Nymphaea]

A little too blant/simply, but the purple attracts your attention. Their expressions are beautiful!

 

[mikel]

Love the minimal mood. Both girls look stunning.

 

[niknak]

Minimal indeed. The girls look good, but I'm dying to see Clement. His first time for Gucci too.

 

[cul8tr]

Oh My ****ing GOD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! this is the best thing i've seen in years!!!!!!! Love it!!!!!

 

[Egoiste]

this is sooo good, soo vintage. love it. i think kate would be perfect for this !

 

[anlabe32]

Vintage is the word that came to my mind. Really lovely and they looks stunning! Can't wait to see more.

 

[August]

Both girls look stunning. Can't wait to see more!

 

[Kite]

I cant wait to see those finale dresses in this style. Gorgeous.

 

[ChristyLeReveur]

Ooh, I love this so much! Love the simplicity and reminds me of the classic campaign in the old days Well done.

 

[jmrmartinho]

I absolutely love this. It reminds me somehow the Brooke shields CK ad.
I agree, its very vintage but Im so bored of those campaigns shot by M&M and this one even with a grey background looks very fresh and very clothes focused.

 

[MyNameIs]

Wow, this is pure glam and perfection. I've loved the last couple seasons too, but it's awesome to see Gucci pull back a bit and go minimal-ish. That suit Karmen has on is ugly as sin, but the colors are gorgeous so it's ok. Karmen and Anja look sensational. Good work.

 

[Pradable]

Love it! Clean, simple and flawless.

 

[FakeFlower]

Interesting change from the overloaded sets they usually had. Loving it so far!

 

[LucaNatashaFan]

This is AMAZING. Finally something new from Gucci, i was tired because in my opinion from many seasons they were doing always the same...

 

[Maximilian S]

This is perfect! Fei Fei for Vouge Italia, Karmen & Anja, quintessential Gucci girls for Gucci! I shall go distracted

 

[AustralianaBoy]

Love this already!

Must see more.

 

[kokobombon]

The good old days are back!!! I´ll take 1990s minimalism over the over-the-top opulence of recent campaigns any day of the week...
Anja & Karmen together, what a treat