Gucci S/S 2025 Milan

[jeanclaude]

"De Sarno has the ingredients"...yeah, but for fast-food. And Gucci is haute-cuisine!

 

[Avonlea]

Fabio Zambernardi at Gucci would actually be a major coup for Kering but I wonder if he would be able to manage the kitschy side of the brand alongside his vision, which would be (presumably) very sophisticated and intellectual.

Sophisticated fashion won't generate billions in sales nor attract nouveau riche spenders. The greed of men at the top is what destroyed this industry.

 

[Xone]

As Tim Blanks described him…he is stubborn..



Can anyone post the whole interview?

 

[imjustken]

Fabio Zambernardi at Gucci would actually be a major coup for Kering but I wonder if he would be able to manage the kitschy side of the brand alongside his vision, which would be (presumably) very sophisticated and intellectual.

Do we really have to blow the ego of these designers ? Ils ont pas déjà le melon ?

 

[Lola701]

Fabio Zambernardi at Gucci would actually be a major coup for Kering but I wonder if he would be able to manage the kitschy side of the brand alongside his vision, which would be (presumably) very sophisticated and intellectual.

The problem with Gucci is that the web and the logos are what sell, but then it also drags the brand image down and cheapens it. It's a financial blessing but at the same time an aesthetic curse. At this point, I don't see what kind of designer would be able to play into that side of the brand and make it look expensive and "elevated".

Even Alessandro had to compromise on the whole tacky GG logos after a few collections and although he tried to make it very pop culture and whimsical, it still looked awful and tacky in the end.

These executives that demand "brand elevation" and "timelessness" but then create a business strategy where the GG canvas and logos are the most affordable items at the brand and what is appealing to the masses - they are delusional. You can't have it all. You either accept your kitschiness or you embrace timelessness. Choose one or suffer the consequences of diluted brand image and confusing your customer base to the point where sales plunge...

Tbh, the GG and stuff can look cool. Tom Ford made it look cool.
What I think Frida did that was clever when she joined was pushing the horsebit foulard print. And in her last seasons, she went through an elevation of the brand by redesigning the line of bags and pushing leather.

I think the Jackie bag, in the original GG monogram, brown suede leather and the web is somewhat chic.

I think the bags from the menswear by the studio I think for FW2023 were perfect. That’s what the direction of Gucci should have been in terms of bags.

 

[FashionPower]

Tbh, the GG and stuff can look cool. Tom Ford made it look cool.
What I think Frida did that was clever when she joined was pushing the horsebit foulard print. And in her last seasons, she went through an elevation of the brand by redesigning the line of bags and pushing leather.

I think the Jackie bag, in the original GG monogram, brown suede leather and the web is somewhat chic.

I think the bags from the menswear by the studio I think for FW2023 were perfect. That’s what the direction of Gucci should have been in terms of bags.

Gucci accessories under Frida were everything! Perfect balance of commercial - high fashion, elevated luxury - mass market.
Her Jackies were amazing and I loved the Diamante line she came up with.
Also both shoes and bags under her tenure perfectly complemented the outfit, rather than being a pure merchandise element added to a look for marketing purposes.
Being said that, I find the GG logo even tackier than the LV one, I can only tolerate it on Horsebit bags.
Gucci bags pricing is so off anyway, even the basic logo ones are overpriced that the price is comparable to Vuitton leather ones...

 

[PDFSD]

You guys nostalgia for Frida is funny, her time is exactly like what Ancora is now ZARA ...it was not a good example or period for the brand .....she was mass market as hell. And this was in the context of her own time already the wider sentiment being alive in that era.

Gucci was not respected during her time both critically or wider fashion public, it was a jet set caricature and often the joke and boring.

To like Frida is to like Ancora , she even was a big Blondi fan and used her music for ads and show inspiration and we are back now again with Debbie for Cruise campaign.

Ancora guy even reintroduced bags from her (firda´s) Gucci time, and they are friends now. what more proof does on need to know the like mindedness of this whole zara moment gucci is reliving now.

 

[jeanclaude]

You guys nostalgia for Frida is funny, her time is exactly like what Ancora is now ZARA ...it was not a good example or period for the brand .....she was mass market as hell. And this was in the context of her own time already the wider sentiment being alive in that era.

Gucci was not respected during her time both critically or wider fashion public, it was a jet set caricature and often the joke and boring.

To like Frida is to like Ancora , she even was a big Blondi fan and used her music for ads and show inspiration and we are back now again with Debbie for Cruise campaign.

Ancora guy even reintroduced bags from her (firda´s) Gucci time, and they are friends now. what more proof does on need to know the like mindedness of this whole zara moment gucci is reliving now.

For me, Gucci died when Tom Ford left in 2004.

 

[Nimsay]

IDK Suzy is her because of this exact thing. Setting sabato up with a good soundbyte about. then letting him trail off on some randomness. What new shapes is he talking about...

Versace stole Sab's lunch and did the 60s energy in a much more desirable manner.

 

[Xone]

Any updates on Ancora guy? do we need to help him pack his bags? lol

 

[Xone]

 

[PDFSD]

*** Missy Tweed mentioned last week lol

Any ways the fun begins this guy has a A....hole reputation at LV and Prada .......will be popcorn season!!!!!!!! from Jan 2025.

Someone will be fired for sure now 🫣

 

[IsabelMarantBoy]

You guys nostalgia for Frida is funny, her time is exactly like what Ancora is now ZARA ...it was not a good example or period for the brand .....she was mass market as hell. And this was in the context of her own time already the wider sentiment being alive in that era.

Gucci was not respected during her time both critically or wider fashion public, it was a jet set caricature and often the joke and boring.

To like Frida is to like Ancora , she even was a big Blondi fan and used her music for ads and show inspiration and we are back now again with Debbie for Cruise campaign.

Ancora guy even reintroduced bags from her (firda´s) Gucci time, and they are friends now. what more proof does on need to know the like mindedness of this whole zara moment gucci is reliving now.

I think her first year there was good, I loved S/S 2006 with all those fluttery dresses and the F/W season the same year, I have been trying to search for pieces from either collection and they're hard to track down/still go for a lot of money!

I remember very well all the bad reviews Frida would get for "being too commercial" and "not pushing the envelope in terms of design and fashion" and it's hilarious that these days, all the big designers have gone down the same bland and un-designed route she did but get praised for it. Different times I guess

 

[PDFSD]

I think her first year there was good, I loved S/S 2006 with all those fluttery dresses and the F/W season the same year, I have been trying to search for pieces from either collection and they're hard to track down/still go for a lot of money!

I remember very well all the bad reviews Frida would get for "being too commercial" and "not pushing the envelope in terms of design and fashion" and it's hilarious that these days, all the big designers have gone down the same bland and un-designed route she did but get praised for it. Different times I guess

Agree on both the early 2 collections and the commercial thing now it's almost a must her Frida formula.

I do have a soft spot for Frida Gucci as in vintage as in tacky reappropriated but during its time its was not IT for me.

 

[Creative]

You guys nostalgia for Frida is funny, her time is exactly like what Ancora is now ZARA ...it was not a good example or period for the brand .....she was mass market as hell. And this was in the context of her own time already the wider sentiment being alive in that era.

lmao I’m shocked by the comments about Frida. She was the female version of Sabato but even cheaper.

 

[FashionPower]

*** Missy Tweed mentioned last week lol

Any ways the fun begins this guy has a A....hole reputation at LV and Prada .......will be popcorn season!!!!!!!! from Jan 2025.

Someone will be fired for sure now 🫣

This means Sabato is out and Stefano's ex Fabio Zambernardi from Prada is in as the new creative director. What a weird couple anyway: Cantino looks like the closeted gay all business and money while Fabio is the opposite: all dragged and glammed up...

 

[FashionPower]

lmao I’m shocked by the comments about Frida. She was the female version of Sabato but even cheaper.

You're kidding right? At least Frida had a distinctive point of view and delivered a fashion proposal. From Sabato we had to wait 3 runway shows to get a fashion proposition different than "COS + Zara with Chanel Price tag"

 

[PDFSD]

This means Sabato is out and Stefano's ex Fabio Zambernardi from Prada is in as the new creative director. What a weird couple anyway: Cantino looks like the closeted gay all business and money while Fabio is the opposite: all dragged and glammed up...

He was a closeted gay at Prada dating a female co worker at the start and started to date Fabio as he rose through the ranks up ....and it worked out well as they both managed both ends of Prada and Miu Miu from creative and communication. like a gay version of Miuccia and Bertelli.

He is known to be into power and control not creativity as at LV the teams where happy he left and its know he was blocking projects or trying to shut down popular project like the LV city guides etc.

Miss tweed also mentioned he was known to try to intimidate press members like herself as well.

Nice snakepit at Gucci now with at least 4 ex prada people in the top management :-)

 

[PDFSD]

lmao I’m shocked by the comments about Frida. She was the female version of Sabato but even cheaper.

i wrote : her time is exactly like what Ancora is now ZARA not more cheaper !! but exactly in context both are ZARA.

cheap is Philipp Plein is level below..... got to safe room for nuances in low hanging fruit design talents.

 

[Creative]

i wrote : her time is exactly like what Ancora is now ZARA not more cheaper !! but exactly in context both are ZARA.

cheap is Philipp Plein is level below..... got to safe room for nuances in low hanging fruit design talents.

Yes, 100%, I got from the beginning what you meant, I remember everybody at the time saying it was like Zara, and it actually was.

For me her collections were very cheap… like super basic for the time, like overpriced fast fashion. She was a kind of MGC, zero skills. Kind of avant garde if we see it that way.

For me PP is like Versace… it’s tacky and cheap. Reggeaton singers and soccer players clothes.