Gucci S/S 2025 Milan

[tatouejeremie]

people do notice
View attachment 1308939

at least he seems to be eating well

 

[Frederic01]

Fabio Zambernardi at Gucci would actually be a major coup for Kering but I wonder if he would be able to manage the kitschy side of the brand alongside his vision, which would be (presumably) very sophisticated and intellectual.

The problem with Gucci is that the web and the logos are what sell, but then it also drags the brand image down and cheapens it. It's a financial blessing but at the same time an aesthetic curse. At this point, I don't see what kind of designer would be able to play into that side of the brand and make it look expensive and "elevated".

Even Alessandro had to compromise on the whole tacky GG logos after a few collections and although he tried to make it very pop culture and whimsical, it still looked awful and tacky in the end.

These executives that demand "brand elevation" and "timelessness" but then create a business strategy where the GG canvas and logos are the most affordable items at the brand and what is appealing to the masses - they are delusional. You can't have it all. You either accept your kitschiness or you embrace timelessness. Choose one or suffer the consequences of diluted brand image and confusing your customer base to the point where sales plunge...

 

[jeanclaude]

WASHINGTON POST

That´s the most honest (in TFS spirit) critic I have ever read! Love it! Although I fear Rachel Tashjian is gonna be banned from those brands for life...