Gucci S/S 2025 : Yara Shahidi & George MacKay by Xavier Dolan

[JohannesL]

The second pic makes me has the illusion that one of his leg is sinking in the mud, and this is probably the most interesting thing of this campaign.

 

[KoV]

Not so great as a whole, but there’s a few good-ish shots and I’d rather look at these than at least 75% of current campaign imagery. Gucci is flopping for a variety of reasons but I don’t find their output, in terms of runway or campaigns (at least this one and the Nan Goldin one) to be below average, relative to what even thriving brands are putting out.

 

[fashionsavvvvvy]

it has potential to be nice, but it’s not. I was hoping for some cinematic pics given it was shot by a director but everything’s just so flat

 

[proseccotabis]

Flop.
Collection had so many interesting and desirable RTW items yet they scrapped all of them for the campaign Just to focus on hand bags and that bland merchandise.

absolutely shocking and kinda upsetting at this point. It's like SDS and co are adamant to make it the most miserable brand of all

 

[PDFSD]

that's why they say if a person shows you who they are believe them the first time !!!

lol