Gucci S/S 2025 : Yara Shahidi & George MacKay by Xavier Dolan

[JohannesL]

The second pic makes me has the illusion that one of his leg is sinking in the mud, and this is probably the most interesting thing of this campaign.

 

[KoV]

Not so great as a whole, but there’s a few good-ish shots and I’d rather look at these than at least 75% of current campaign imagery. Gucci is flopping for a variety of reasons but I don’t find their output, in terms of runway or campaigns (at least this one and the Nan Goldin one) to be below average, relative to what even thriving brands are putting out.

 

[fashionsavvvvvy]

it has potential to be nice, but it’s not. I was hoping for some cinematic pics given it was shot by a director but everything’s just so flat

 

[proseccotabis]

Flop.
Collection had so many interesting and desirable RTW items yet they scrapped all of them for the campaign Just to focus on hand bags and that bland merchandise.

absolutely shocking and kinda upsetting at this point. It's like SDS and co are adamant to make it the most miserable brand of all

 

[PDFSD]

that's why they say if a person shows you who they are believe them the first time !!!

lol

 

[proseccotabis]

that's why they say if a person shows you who they are believe them the first time !!!

lol

I beg you to please spill, this will make my trauma better lol

 

[Lola701]

Tbh, the best thing about this campaign is owed to Xavier Dolan. The composition and photography is great.

Can we talk about the styling and the products they chose to showcase!?
No, I think it’s better to not talk about that….

What a mess!

 

[PDFSD]

I beg you to please spill, this will make my trauma better lol

maybe soon :-). ....i think 2025 i avoid opening any treads related to ancora its the same sh*t unless i have a funny info to laugh for the craziness.

 

[yslforever]

No consistency.
Just a bunch of name-drops that makes no real sense.
It’s not a bad shot that being said.

Nothing annoys me more than those Celebrities « prostituting » themselves from brands to brands. She started as an Ambassador for Chanel mind you…
No sense of brand loyalty.

Who are they ?
Anyway, they look like they desperately wait for their drug dealer to show up to their Midwest motel room and supply. Desperation is not selling anything.
It's Gucci for f**k sake, GUCCI, GUCCI, GUCCI : SHOW ME THE PUBES, A SWEATY *** CRACK AND A G STRING.
PLEASE SELL ME SMELLY SEX
(and I'll buy you belts and cardholders).

 

[justpassingthrough]

The title & theme of “Where Light Finds Us” is giving me on a bender & motel staff is kicking me out of the room I haven’t left in 4 days

 

[Scotty]

Bad. The guy is attractive but not photogenic at all.

 

[Creative]

More celebs… fashion is at its lowest isn’t it?

 

[PDFSD]

More celebs… fashion is at its lowest isn’t it?

well it started with all these crappy pinterest creative directors & co

 

[proseccotabis]

like…. What was the inspiration behind this?

 

[Phuel]

^^^ LMFAO… The “concept” of shooting at a 70s motel has been done by every student photographer for their portfolio in the last 20 years ad nauseam. And that the male model resembles a sickly Lurch— complete with the sweaty bangs, just adds to the sloppifying of the imagery. I understand our beloved Sabato wants to model the Gucci men after himself with the 90s Caesars-cut, but perhaps rethink the casting/styling/aesthetic when your fashions are nothing more than ripoffs of 90s department-store versions of superior designers’ offerings? But when it comes to the campaigns, his little junior department-store level mind really needs to hand over the CD role to someone a tad more sophisticated. A strong, consistently outstanding campaign identity can do wonders of wonders for such mediocrity in fashion design: Just ask Alessandro’s Gucci.

…Hedi could easily just transport his Celine wholesale, complete with his campaigns in one easy swoop, and instantly create a distinct fashion phenomenon that’s also a profit-goldmine for Kering. Instead, Sabato is still allowed to tediously, witlessly twirl and sway away in all his junior department-store galore.

(BTW, “authentic” needs to be scrubbed from the fashion vocabulary, just like “brave” and “activist”.)