The prestigious magazine 'Harper's Bazaar' arrives in Spain
The renowned American publication brings to sell its Spanish edition this week
The prestigious magazine Harper's Bazaar, who was born in 1867, will premiere at the Spanish market from February 19 editorial hand of Spain Spanish Media Magazines, which publishes and Squire. The aim of the publication, which belongs to Hearst, is "fight" to make a place in a sector, that of women's magazines, dominated in recent years by Vogue, which Harper's already a direct competitor in other countries show in an interview with Europa Press the CEO of this editorial, Andrés Rodríguez.
Harper's Bazaar will come with a price of 3.5 euros and it will not offer "any gift," says Rodriguez. "We will not give anything because we think it does not take a sophisticated woman deciding what to buy based magazine that offers you a bikini thongs or a Chinese," he stresses. In fact, the goal of the new magazine is to become "the most sophisticated of the kiosk and its target audience is" the apex of the social pyramid feminine. " "It's an intellectual woman, travel, who likes Exposicón in the Reina Sofia and also moves around the world and is in executive management of enterprises," Rodriguez describes the profile of the potential reader.
This sophistication may also be seen on the cover of the magazine, which dispensed with photographs of celebrities such claim. Moreover, publishers want to note that quality and they have "care to detail" the issue of the journal, a paper of 90 grams, average of 300 numbered pages and advertisers to "top level" Rodriguez said.
"Absolutely Spanish"
Although the Anglo-Saxon version of the magazine has a long way, publishers will have a requirement to ensure that the edited version in Spain "is flatly Spanish. For this, the general director of Spain Media Magazines explained that, apart from some interviews with relevant characters, is going to "share very little content" with the version in English and Spanish will always be home.
The new review comes at a delicate time for the sector. in fact, in 2009, ad spending in magazines fell by 35%. However, Rodriguez is confident and stresses that, unlike other companies that support "large structures", Spain Media Magazine has a "very small and sound structure" allowing you to successfully tackle the crisis.
a iconic cover
