todays wwd
AG and HBO Team Up
AG Adriano Goldschmied wants to outfit an entourage, and then some.
The Los Angeles-based premium denim company has teamed with HBO to help make the network's hit series "Entourage" into a full lifestyle brand. The result is a full women's and men's denim jeans and sportswear brand called AG for Entourage.
"Entourage,'' with Mark Wahlberg as executive producer, takes viewers into the lives of Vincent "Vince" Chase, a hot young actor in Hollywood, his three-member entourage and his agent.
Launching for spring, the collection includes jeans, T-shirts, jackets, woven tops and leather belts. Wholesaling from $26 to $78, the company is targeting upscale specialty boutiques and select department stores. In addition, the line will be sold in AG freestanding stores.
To differentiate between AG's core line and the Entourage collection, AG for Entourage will offer new washes on denim and T-shirt designs. The company will also introduce new fabrics into the collection, which will be influenced by what the characters on the show wear. The line will be recognizable by the show's signature star symbol within the Entourage logo. It will be worked into each piece, either on the rivet on a pair of jeans or on the button of a shirt.
"This is all a part of HBO's idea to position Entourage as a lifestyle brand," said Alissa Friedman, marketing and advertising manager for AG Adriano Goldschmied. "[The show] is the hip and current direction in which one can drive their entire lifestyle, the guide on what's hot in technology, cars, restaurants, clubs and, most importantly, what's hip in fashion. Since you can't be them, the least you can do is dress like them."
AG and HBO Team Up
AG Adriano Goldschmied wants to outfit an entourage, and then some.
The Los Angeles-based premium denim company has teamed with HBO to help make the network's hit series "Entourage" into a full lifestyle brand. The result is a full women's and men's denim jeans and sportswear brand called AG for Entourage.
"Entourage,'' with Mark Wahlberg as executive producer, takes viewers into the lives of Vincent "Vince" Chase, a hot young actor in Hollywood, his three-member entourage and his agent.
Launching for spring, the collection includes jeans, T-shirts, jackets, woven tops and leather belts. Wholesaling from $26 to $78, the company is targeting upscale specialty boutiques and select department stores. In addition, the line will be sold in AG freestanding stores.
To differentiate between AG's core line and the Entourage collection, AG for Entourage will offer new washes on denim and T-shirt designs. The company will also introduce new fabrics into the collection, which will be influenced by what the characters on the show wear. The line will be recognizable by the show's signature star symbol within the Entourage logo. It will be worked into each piece, either on the rivet on a pair of jeans or on the button of a shirt.
"This is all a part of HBO's idea to position Entourage as a lifestyle brand," said Alissa Friedman, marketing and advertising manager for AG Adriano Goldschmied. "[The show] is the hip and current direction in which one can drive their entire lifestyle, the guide on what's hot in technology, cars, restaurants, clubs and, most importantly, what's hip in fashion. Since you can't be them, the least you can do is dress like them."
. But be assured they will show once, and be cancelled.
horrible
