The Helmut Lang signature has been so far removed from fashion mainstream that a preliminary run to see where the buyers and customers respond most is both smart and safe.
I think people in this thread are being super critical waaaaaaay too easily. This is the first time in a long time that a promising entrance into Helmut Lang has happened. The design needs time to massage into a new identity. While not jaw-droopingly gorgeous, it is a decent showing. Mindful that this is also a pre-season collection, shown off runway.
I am happy about Peter Do taking this label on. The Helmut Lang signature has been so far removed from fashion mainstream that a preliminary run to see where the buyers and customers respond most is both smart and safe.
I know we're here to be critical of fashion, I get that. But be realistic, this label needs a resurgence.
It won't happen overnight or even in a quick one or two years, let alone one or two seasons.
Will the resurgence happen with those types of clothes though?I think people in this thread are being super critical waaaaaaay too easily. This is the first time in a long time that a promising entrance into Helmut Lang has happened. The design needs time to massage into a new identity. While not jaw-droopingly gorgeous, it is a decent showing. Mindful that this is also a pre-season collection, shown off runway.
I am happy about Peter Do taking this label on. The Helmut Lang signature has been so far removed from fashion mainstream that a preliminary run to see where the buyers and customers respond most is both smart and safe.
I know we're here to be critical of fashion, I get that. But be realistic, this label needs a resurgence.
It won't happen overnight or even in a quick one or two years, let alone one or two seasons.
Time will tell.Will the resurgence happen with those types of clothes though?
I mean, clearly Raf Simons understood more Helmut Lang than him.
When I look at what’s going on at MM6, I’m sure with a talented individual, something can happen with Helmut Lang.
I think Helmut Lang the brand has to reclaim Helmut Lang’s body of work before moving to something else. And to have authority, it has to be perfectly executed…Which is not the case here.
God I hope not.I just realised Helmut Lang is the same Japanese company 'Fast Retailing' as Uniqlo, GU, Theory and J Brand... aka the richest man in Japan
No wonder they got everything wrong, however I wonder if Peter Do will do a Uniqlo collab next if they want to raise his profile to the mainstream
They released a Uniqlo x Helmut Lang capsule last year. I have a pair and they’re honestly some of the best jeans I own.I just realised Helmut Lang is the same Japanese company 'Fast Retailing' as Uniqlo, GU, Theory and J Brand... aka the richest man in Japan
No wonder they got everything wrong, however I wonder if Peter Do will do a Uniqlo collab next if they want to raise his profile to the mainstream