Resuscitate Helmut Lang?

Does anyome know the legal state of the brand? Who's owning it, if Helmut has any shares, etc? The whole thing was so dramatic (same thing with Jil Sander) that I can't remember where is at.

And yeah, let this brand rest in its glory. I hardly think anyone would be able to capture the same (or 1/10) level of creatively pure brilliance he had. And I agree, I think that old Helmut Lang costumers found new homes (Prada, Céline, Givenchy, Balenciaga, Raf Simons, Rick Owens etc).
 
Worst thing would be to see someone young and fanatic take over and march overly styled interpretations of Helmut Lang down the catwalk (with inspiration taken heavily from his last Paris years). The label was all about vision and integrity, and that's what's difficult with it. The beauty of Helmut Lang show was that it was so little styled, even so little "designed". I mean this in the most respective way and don't mean to refer to him as a "basics only" label. It's just that his models ALWAYS looked like they could step out of the catwalk and really live their lives in the outfits. That is something that is not present in today's fashion. Both Helmut and Jil had this accidental look in their collections... like the outfits had their own personality and would look totally different on different models, different surroundings etc. Even if they were referred as clinical and minimal, their designs felt very alive. Now when you see a Raf/Celine piece it's really just that and everyone knows where it came from and how much it cost.
 
Last edited by a moderator:
Does anyome know the legal state of the brand? Who's owning it, if Helmut has any shares, etc? The whole thing was so dramatic (same thing with Jil Sander) that I can't remember where is at.

And yeah, let this brand rest in its glory. I hardly think anyone would be able to capture the same (or 1/10) level of creatively pure brilliance he had. And I agree, I think that old Helmut Lang costumers found new homes (Prada, Céline, Givenchy, Balenciaga, Raf Simons, Rick Owens etc).

Helmut Lang is currently owned by Link Theory Japan, itself fully owned by Fast Retailing since 2009 if I'm right.
And yas Prada destroyed Jil and Helmut Lang so hard...
 
Dapper Dan has waited two long years for this conversation to take place. The visionary independent designer whose work most definitively embodies the 1990s, Helmut Lang was considered an artist long before he decided to become one. His work as a fashion designer is still relevant, though it’s been almost seven years since he left it to focus on sculpture instead. The designer who refined an era now intrigues us with a new spectrum.

Motwary: You have shredded several hundred of your archival clothes in order to recycle them into an art piece. Are you severing your bonds with the fashion world?

Lang: The intention was not to sever my bonds with the fashion world, no. Actually, between 2009 and 2010, I donated a large volume of my fashion work to the most important fashion, design and contemporary- art collections worldwide, in order to give back to fashion and culture at large. After a fire in the building where our studio in New York is located, which could have destroyed the rest of the archive, and after going through the pieces for months to see what condition they’re in, I became intrigued by the idea of destroying the remaining 6,000 pieces myself and using them as raw material for my art. I wanted to dedicate my time to creating something new, following the idea that the past is never static, but undergoes continual metamorphosis and transformation. It was a cathartic experience to accelerate that process and make it my own. After all, the fight against entropy and decay is always going to be a losing battle, so I thought, why not make of that destructive energy something new. In the autobiographical sense, the material of artists’ lives has always been the subject of their art. The only difference here is the public’s level of identification and investment in that material. I think the story has changed because the human body is not the centre of attention any more. It is more the human condition that is taking centre stage. I became interested in working with forms and materials that were not restricted by the human body and its needs.

Motwary: Although it has been several years since you moved from one medium to another, the fashion industry still considers you one of the most important designers in its modern history. Why do you think that is?

Lang: It is really not about my opinion, but rather the collective verdict of the fashion industry. It would be hypocritical to say that it makes me feel bad. I am proud that I was able to formulate a body of work that is still contemporary and influential. While I was working in fashion, I read everything that was said about me, until I stopped in 2005, but I think I never fully realised the impact of my work until I stepped back and saw its continuing influence on the fashion world.

Motwary: Do you follow the evolution of fashion nowadays?

Lang: I do, but not as a priority. I follow all important developments and contributions to culture and humanity at large.

Motwary:
Do you feel any responsibility to those who idolised your clothes and cannot find them any more?

Lang: I don’t think it is a question of responsibility. It is a question of appreciation for the past and, for me, the excitement and evolution of something new. I feel fortunate that I’m able to work in art now, and able to contribute to the cultural landscape as I did before with fashion.

Motwary: Is there a complete archive of your work anywhere?

Lang: The archive, in its near entirety, is kept in digital form. I recently donated my visual archive to MAK in Vienna, which encompasses all graphics, images, Séance de Travail videos, press material, advertising campaigns, architecture and so on. They will develop a virtual database of my work that includes all silhouettes and locations of the pieces, which are in museums around the world. MAK will also create a dedicated space where, on request, students or other interested parties can study my work.

Motwary: Often, the way critics interpret one’s work has little to do with the creator’s own viewpoint. How would you describe your art?

Lang: I am not so much into interpreting or analysing my work, as I don’t want to impose my own thoughts. I think it really depends on who looks at the artwork. Every person will form their own opinion and have their own experience and emotions, which is part of what makes art interesting. I just do what I feel is part of me, as I did with fashion. Time has to pass in order for a collective opinion to be developed.

Motwary: How did the desire arise to create beyond the boundaries of fashion? Was it about the corporate fashion industry, or a personal choice?

Lang: It was more a premonition of a changing world. Also, I did not want to stay in fashion until my death. My instinct was to contribute on a different level and within a different set of circumstances. Fashion is extremely complex in its requirements, and if these requirements change substantially, one possibility is to be brave enough to question the expected and re-evaluate personal needs. I don’t think many people walk away from fashion—it is very addictive.

Motwary: How can someone who loved fashion so intensely abandon it?

Lang: Thirty years in fashion is a pretty good run. I did some art projects while working in fashion and I was always interested in pursuing them full time, before it was too late.

Motwary: Was it difficult for you to detach your heart from the company you once owned?

Lang: Once I made the decision, it was not difficult.

[ interview goes on ]

Motwary: If life moves in a series of cycles, will there be another cycle for you after art?

Lang: At the moment I cannot imagine that there will be another cycle, so to speak. Also, we live in an environment where, increasingly, people don’t just do one thing, but work across creative disciplines in a more open capacity.

Motwary: What is art about, then?

Lang: It is something the critics and the public are discussing and interpreting constantly, and that is how it should be.

source : dapperdan

I found this interview from 2012, so Helmut is done forever with his brand but still follows fashion in general... And there is a digital archive of his work so who knows what may happen soon or not...
But yeah, after your comments, I am now way more sceptical about reviving Helmut Lang... The brand is still alive through Raf ( his SS98 skinny suits were inspired by Helmut Lang ), Celine, Prada and so many others but this is sad to see such a famous label turned into a sober aesthetic joke...
 
And I just noticed something might happen soon with the brand, if you look at the brand's instagram page, especially on this picture, the caption reads :
Logo, 2015. In the course of relaunching Helmut Lang, we looked to the history of the brand. The iconic imagery. The essential spirit.
Most recent post is mostly about changing the logo, but I'm sure something wider is coming (interesting or not thats the point)

sorry for the three posts in a row
 
^^^ Thanks for the interview adrien. I admire his lack of nostalgia and a natural coolness to just move ahead. However, a digital archive can’t replace the actual articles of design. More so with Helmut’s pieces, since they’re rather plaintive when viewed in 2D. They really need to be touched and inspected imitatively, tried on to come to life by the wearer since their details are so discreet and refined.

Worst thing would be to see someone young and fanatic take over and march overly styled interpretations of Helmut Lang down the catwalk (with inspiration taken heavily from his last Paris years). The label was all about vision and integrity, and that's what's difficult with it. The beauty of Helmut Lang show was that it was so little styled, even so little "designed". I mean this in the most respective way and don't mean to refer to him as a "basics only" label. It's just that his models ALWAYS looked like they could step out of the catwalk and really live their lives in the outfits. That is something that is not present in today's fashion. Both Helmut and Jil had this accidental look in their collections... like the outfits had their own personality and would look totally different on different models, different surroundings etc. Even if they were referred as clinical and minimal, their designs felt very alive. Now when you see a Raf/Celine piece it's really just that and everyone knows where it came from and how much it cost.

Yeah, the designs compliment the wearer and they’re not drowned by the design.

Helmut’s influences are still so huge to this day so what would be the point of continuing on unless it was with someone who’s daring and visionary enough to risk something new— and by that, I mean as mentioned; a Tom Ford for Gucci, a Hedi for Dior Homme, a Ghesquiere for Balenciaga (but can he design for men…?). Not a J.W. Anderson, a Jeremy Scott or an Alexander Wang. And I don’t care too much about someone else trying to recapture the spirit of Helmut. No one can do that but the man hismelf. Move on to new pastures and start from there if they must keep the label going.

Phoebe and the A.F. Vandevorst duo are doing Helmut much superior than the label’s replacement designers ever could LOL Although, I think Phoebe is too talented to be a good, even great Helmut-pretender. I’m not too much a fan since she/Celine doesn’t have a menswear line, but her skills have been sharpening impressively since the days when she was the real designer behind Stella’s Chloe. And now… her design influences come across as more of a hybrid of Helmut and Dries to me— if I have to pinpoint her influences.

(Although, once again, some newly updated replicas of certain Helmut pieces would be so very tempting since some of my OG Helmuts are starting to show signs of wear…)
 
imo...
these two designers are a perfect fit for this company...
this is only their first season and they are just getting their feet wet and slowly getting used to the company...

what i have seen of the womens collection is very nice and i would wear a lot of it...
much better that what helmut lang had been under those other people who had been there for so long...
i don't even remember their names cause i never bothered to learn them since what they did to helmut lang was unforgivable to me...

now you have two designers who know and respect the original designer and brand and who also have creative vision of their own...

we are going to see good things from them going forward, i am sure...
it just needs some time to get the whole thing turned around...
i have very high hopes...
i am happy that there is a store nearby...
i used to really hate it - but now i'm totally on board with their plans...
 
imo...
these two designers are a perfect fit for this company...
this is only their first season and they are just getting their feet wet and slowly getting used to the company...

what i have seen of the womens collection is very nice and i would wear a lot of it...
much better that what helmut lang had been under those other people who had been there for so long...
i don't even remember their names cause i never bothered to learn them since what they did to helmut lang was unforgivable to me...

now you have two designers who know and respect the original designer and brand and who also have creative vision of their own...

we are going to see good things from them going forward, i am sure...
it just needs some time to get the whole thing turned around...
i have very high hopes...
i am happy that there is a store nearby...
i used to really hate it - but now i'm totally on board with their plans...

Plokhvod and Adeli ? Yeah, they are way better @ Lang than the Colovos couple who tried to turn the brand into a sportswear thing... It seems like something new is coming but it takes time as you say...
 
yes- i'm a fan of plokhov's menswear and he seems like the most suitable heir to the helmut lang mantle...

and i also always respected katayone adeli's androgynous take on womenswear...

both are excellent tailors and i think they will have a huge amount of respect for the history of the brand and the original designer, which is what has been sorely lacking for years with those colovos people...
they might be really nice and really cool in person, but they should have their own brand and do their own thing if they aren't interested in carrying on the helmut lang aesthetic...

imho...
 
The latest collection (Resort 2017) was designed by the design team of the label which is led by Selina Elkuch. I would say that they've been trying to do something and that collection is not that bad, but this version of HL is just not exciting at all. I don't know how they want to attract the audience, but if I were a customer, I would choose Céline simply because imo that HL's Resort collection has a very strong vibe of Céline's f/w 15/16 and s/s 16 collections.

The house has a real potential, but it needs a designer with strong point of view and fresh ideas. Now it's like another no-name label from New York.
 

Users who are viewing this thread

New Posts

Forum Statistics

Threads
212,697
Messages
15,196,411
Members
86,678
Latest member
soapfan
Back
Top
monitoring_string = "058526dd2635cb6818386bfd373b82a4"
<-- Admiral -->