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Discussion in 'Ad Campaigns' started by Benn98, Mar 26, 2021.
Vogue Russia Digital Edition
Why does it look like she’s second guessing her decision to wearing that lipstick colour?!?
it’s a beautiful image nevertheless
Since Hermes is not the ultimate women's fashion brand, I feel the mass market would have the same reaction as the model, LOL, btw, the ad is good though!
It’s a lovely shot. Great composition!
Lipsticks ad in which lips are not focused.
It's Hermes, they sell on the name alone. That lipstick could be worse than Maybelline in terms of quality but it will still sell.
Will it? Hermes has to hold people at Birkin-point to buy their dishes and furniture.
Packaging is everything for makeup and this packaging doesn't scream money - your average consumer associates Hermes with Versailles-style fashion. I don't think Hermes understand's how to be utilitarian and chic. These look like really nice house paint samples going off the packaging alone.
Nice pic if not super boring and doesn't make sense. who puts makeup on in a roofless room?
That is Hermes. They don't have to scream money, but all concept of this lipstick is a very luxurious. Firstly, the lipstick is packed into a small bag, next classic orange box and another a normal box. There is also sustainable because you can buy lipstick refill, when you finished your first lipstick.
Hermes ad is based on storytelling. They don't have to be logical.
Sustainable when buying designer lipstick is the most absurd thing Ive ever heard. Part of the luxury of expensive things is throwing it away. Imagine telling yourself you're making a difference with your 40 dollar lipstick, omg just buy a wetnwild.
I think that the packaging still doesn't communicate luxury. Hermes sees themselves as a Saddle Maker type brand that happens to make clothes, so they do care about looking expensive. Since saddlery is full of subtle cues that only people who know about horse riding will notice that's why people think Hermes is not flashy, it is flashy in the saddlery world. To me, Hermes is outrageously flashy along the lines of a gilt Louis 14th chair.
The jars remind me of the hermes wallpapers that were terrible btw.
I have the whole set of these lipsticks, as well as the lip balm.
Truly the most beautiful makeup packaging I've seen, they're absolutely stunning in real life. The ad is gorgeous but doesn't do the product justice.
US Harper's Bazaar Digital Edition
I agree with velvetandsilk. The packaging is really classy and a throwback and is receiving really great reviews. It's unlike other lipsticks on the market and stands out in a non-flashy/non tacky way.
As for sustainability... It is mostly a joke, let's all be honest, when it comes to beauty. BUT it sells. And that's the most important thing.
Is she about to apply the lipstick to her neck?
No wonder they are so successful.
It’s like they told her to hold the lipstick like a knife. It’s lovely and looks chic too!
Loving the vibrant color scheme but the pose in the second shot does look weird for a make-up, specifically lipstick, campaign.
UK Harper's Bazaar Digital Edition