Bottega Veneta ‘Craft Is Our Language’ 2025 by Jack Davison

[upNorth]

I hate how B&W the pictures are. The shadows are too dark, everyone looks rough. That’s all.

 

[helmutnotdead]

for me the most important thing is: no Suzanne Koller? I’m afraid for the runway shows.

 

[Nomar]

What a gorgeous campaign! I would just remove some of the individuals and it would be perfect.

 

[Frederic01]

BOTTEGA VENETA

 

[Newlove18]

It’s a beautiful campaign.
Beautiful people and beautiful photography. I could have done with less Tyler the Creator though.
It’s interesting because Neneh is a Daniel Lee woman, Julianne a Matthieu Blazy woman, Tyler a Vuitton guy and Dave Free à Chanel boy through his connection with Kendrick.

It all works though. Good introduction campaign.
It’s rather serious but playful enough, you see the leather and intrecciatto.
It’s a campaign that will be relevant in 10/15 years. She was clever in not putting trendy pieces on it.

It’s a success and good Art Direction.

Lol, this campaign is already Irrelevant!

 

[90sfan]

And you’ll survive.
We survived Demna making sweatshirts for nearly a decade.
Highstreet trash indeed.

Darling, Demna is a Designer. This lady is a merchandiser who happens to love Phoebe Philo’s Celine and brings nothing else to the table. Or did she make the Lacoste crocodile logo gigantic on tshirts? Wow what an idea! What legacy! Can’t wait for more of her Uniqlo, I mean Bottega.

 

[PDFSD]

2025: Bottega Veneta (Empty Hands) and LV Pietro Beccari "Excusatio Non Petita, Accusatio Manifesta?"​

And Tips for Talents and An Upcoming Surprise!​

https://substack.com/@susannanicoletti
Susanna Nicoletti
Jun 01, 2025

Dear DeLuxers,

This week I raised the issue about the pricing in the industry that is our of control and erasing the Made in Italy and the precious supply chain.

This week Bain Claudia d’Arpizio at a summit highlighted, as she wrote on Linkedin, that “The demand for luxury remains strong, but its next frontier is yet to be uncovered. To seize this opportunity, brands must return to the fundamentals — anchoring their promise in quality, exceptional craftsmanship, and the power to inspire dreams, all while removing barriers to access. The true challenge for the future of this industry lies in reigniting the emotional pull of luxury for consumers, while deliberately transcending traditional business boundaries”

It seems that the fashion and luxury industry is like a videogame: if you do something wrong, no problem, you pivot and start again.

Push and pull doesn’t work with customers.

And that the demand is still strong should be proved considering that very few companies in the industry are thriving.

On the other side Bottega Veneta is celebrating 50 Years of Its Iconic Intrecciato Bags with an empty campaign full of names but lacking the real, authentic hands that make something special and very unique and choosing to embrace the fashionization of the storytelling of craftsmanship, instead.

A craftsmanship that is suffering a deep crisis because it relied too much on the promises of prestigious, indisputable brands.

Bottega Veneta why paying celebs hundreds of thousands of money instead of showing the real hands making intrecciato every day?

 

[Creative]

And they want to highlight the hands of the craftsmen who are the ones doing the craftsmanship, but then they use the hands of a rapper?

I can’t stand poor Louise and this is just beyond corny and cheesy it makes me cringe.