I'm going to jump into the firepit and say I don't love the first ad, of the elephants and Lakshmi. The other ads from this campaign are magnificent, but since white is a funerary color in India and parts of Asia, I think it's kind of a faux pas on H's part. *ducks before she gets beaten up*
I also think that you lose her all-white outfit in the ad, especially with the sky backdrop; she has the appearance of a floating head, her shoulders disappearing into the sky. I work in the business and I probably would have gone in a different direction-- simply because this ad doesn't make me, an avid H fanatic, want to go buy anything. The ad with the painted elephant and the model's painted hands, where she's wearing the Indian Dust scarf-- now THAT makes me want to buy it, kwim? The ads with the elephants holding bags with their trunks, as well as the one with the horse and elepant, are also spot-on, IMO.