WORD!
Hip hop is a multi-billion dollar industry...from records to clothes to sneakers to language to jewelry to sports drinks. What other musical genre has that kind of reach? NONE. As a result of hip hop going global, you got the industry leeches who usually attach themselves to something hot. It's Economics 101 - supply and demand.
Rapping about material items over a thumping beat is what sells. Fall 2004, while everyone was bumpin to "Drop It Like It's Hot", Nas made a great record called "Bridging the Gap" talking about how the blues influenced his music and hip hop. Nas' song barely got any airplay in NYC, while Snoop & Pharell were being blasted everywhere.
I can't blame Snoop for his success...I blame the industry and its "formula". And by industry I'm talking about the record companies, the radio stations, MTV, BET, VH-1...because how are consumers supposed to hear different types of hip hop if it doesn't get airplay??