Hugo by Hugo Boss F/W 12.13 : Bastiaan Van Gaalen & Freja Beha Erichsen | the Fashion Spot

Hugo by Hugo Boss F/W 12.13 : Bastiaan Van Gaalen & Freja Beha Erichsen

dont like anything about this campaign and this is one of freja's worst campaigns in recent years.

the style doesnt fit her. and her look is totally off.
 
I'm not sure about this... Who shot this campaign? Freja was a horrible choice imo...
 
Love it, glad they use Freja again. Bastiaan is a nice touch as well.
 
freja looks amazing & she's aliveee!! the male cast choice was not clever not a hugo kind of guy snooze fest for the male part :yuk:
 
I like the first shot, but the campaign in general feels cold and stiff to me.
 
Not a big fan of recent Hugo-campaigns, but certainly Freja looks stunning.

Another image

hugoboss.com
 
Last edited by a moderator:
Not that exciting campaign for Hugo Boss, but Freja looks beautiful in her photos (even the oen with the awkward posing). Sabastiaan does a fine job too although I would have preferred them casting someone that fits more of the Hugo Boss look.
 
I think this is one of the worst campaigns ever from Freja. Last Hugo Boss was bad, this one also. It's boring.
 
Freja fits Hugo Boss but the campaign is too minimalistic that it gears toward being boring.
 

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