The guy who stole someone's song and the other whose last relevant album was in 2012 but happens to sit in front row every season...
Pharrell is actually a phenomenal songwriter and producer (well, at least as part of the Neptunes/ when flanked by Chad Hugo, which doesn't happen much these days) who has produced some of the Noughties' most iconic pop songs, and beyond that some real specialist R'n'B/hip hop classics (702, Kelis, Ludacris, Latrelle, Clipse...I could go on, but I'm just flexing now
).
In the last decade he has really lost it quite a lot, as he's become more of a cheesy commercial entity and therefore become pushed more and more by the fashion industry, of course. But his influence on music from around 1998 - 2010 cannot be denied. I mean The Neptunes are/were perhaps just below Timbaland in terms of being the most phenomenal producers in black music and beyond. The talent is real.
I can't speak much for Asap as I haven't really followed his career closely - I've just enjoyed a few of his odd jams like 'Fashion Killa'
. But he seems to have a genuine passion for fashion, and quite frankly I'd rather see him on the front row than Olivia Parlermo, Rita Ora or the tragic Die Antwoord...I know some of these people are irrelevant, OK sorry!
It is important that we do see new black artists embraced by the fashion industry though, of course, especially as we move through what will hopefully be a moment of positive change!
Anywho, back to this cover. It's fine, very forgettable. Considering it was shot on "Zewmm" it looks pretty decent. I do just wish M&M would re-embrace their tacky, brash, Bourdin side again though. Indie vibes are not for them, even if it's what every magazine still want (let's make it stop now, please!).