I always settled for a publication continuing to make money, thereby keeping me in a job - but there’s an exquisite pleasure in mastering the many compromises that go into a creating a publication. The concept of compromise is seen as a dirty word, and something that gets in the way of creativity, but considering that a publication is supposed to be a product, there will always be lots of commercial concerns to take into account.
So in the end, the real art lies in your ability, as an editor, to integrate the compromises together to create a magazine that is both commercially successful and has integrity.
You might think that the best thing is to have free rein on filling it with whatever content you want - but it’s not. There’s a world of difference between imposing your fantasies on an audience, and crafting a publication that’s a communication between you and a readership, where you try to anticipate, cater, persuade, seduce and educate them about whatever sector you’re working in.
I would almost say, there's more creativity in having to inventively compromise than there is in trying to impose upon people. One is a social conversation and the other is the equivalent to talking to yourself.