Fashion aesthetic - not the main focus
I'd argue that for the past 20 or so years, majority of designers have only been focused on aesthetics - or something shocking to draw eyeballs for a quick period. But, since most collections lack that deeper, thought provoking layer, they're really not interesting past the point of purchase. Maybe this is how see-now-buy-now was born in the first place.
Look at designers like Yohji Yamamoto and Rick Owens ... I could dive into Rick Owen's Cyclops show and pull out references to male-ego, fetishism, Leigh Bowery and Allen Jones - whose work you can pour over for years.
This exactly. fashion should focus on aesthetic as opposed to being suggestive of something else. Sorely lacking is the creative ideas that make people take note of the fashion world; unfortunately people focus on the completely wrong things.
I'd argue that for the past 20 or so years, majority of designers have only been focused on aesthetics - or something shocking to draw eyeballs for a quick period. But, since most collections lack that deeper, thought provoking layer, they're really not interesting past the point of purchase. Maybe this is how see-now-buy-now was born in the first place.
Look at designers like Yohji Yamamoto and Rick Owens ... I could dive into Rick Owen's Cyclops show and pull out references to male-ego, fetishism, Leigh Bowery and Allen Jones - whose work you can pour over for years.