Isabella Rossellini Returns to Lancôme!

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Isabella Rossellini Returns to Lancôme! How the 63-Year-Old Icon Is Breaking the Beauty Rules

This morning, Lancôme happily shook up the beauty world with a surprise announcement—that Isabella Rossellini would be returning to the French house, more than three decades after she became its first face. Then 31, still three years shy of her star-making turn in David Lynch’s Blue Velvet, Rossellini projected a fierce femininity that’s only grown more sure-footed with time. Her appointment back at the company now, at 63, promises to offer a more expansive definition of beauty—one that’s not limited by age.

But then Rossellini has always been a rule breaker in her own right. As a young model and actress, the daughter of Italian neo-realist director Roberto Rossellini and Swedish screen siren Ingrid Bergman seemed determined to shake her legacy and make a unique mark on the industry, thanks in large part to her fearless spirit, which led her to unorthodox roles, and a sharp tongue that spoke candidly on her passion points. Whether that has meant her profound support for conservation efforts, or her honest approach to aging over the years, it’s resulted in boundary-breaking moments on her own terms—from her appearance in Madonna’s Sex photo book at 40 to her scene-stealing part in David O. Russell’s Joy, in which she played the titular character’s fiery financial backer.

Now, her collaboration with Lancôme marks the latest in a wave of campaigns—Joan Didion at Céline, Joni Mitchell for Saint Laurent—that are resonating with women who reject the notion that only youth equals beauty, or that style has an upper ceiling of approximately age 25. It’s a powerful message—and one that Rossellini has long known. “If you look at most beauty advertisements, you would think that makeup is only for beautiful women in their early 20s,” she once said, “[but] older women like seeing older women in ads, and younger women do, too—because they see them and are not frightened of growing older.” Then again, with examples like Rossellini to look to, why would they be?
vogue.com

http://www.vogue.com/13412287/isabella-rossellini-lancome-campaign-beauty-63-years/
 
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Hallelujah!!!! :magic:
This is great news. Due to her strong ties with this brand, I'm all for this.
 

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