What ends up in the shop is everything else than "minimal"... especially the jeans are quite gimmick-ish. It´s not the look that I find disturbing, it´s the detailing and execution that I do not like. Dior is definitely much cleaner by design (even the shimmering suits are minimal by these standards, without any disturbing topstitches, additional pocket flaps etc.), not that busy except from some over-the-top show items. But in general, I find it hard to find labels that are really "pure" by design, without any label-specific design gimmicks such as bright/wide stitching or overtly big embroideries on jean pockets.