Recession Denim. Keep it trendy, keep it classic + keep them forever.
New York, NY— June 2009 — Amidst the economic chaos, in September of 2008 creator/entrepreneur, Daniella Siri, set out to establish a premium-quality denim brand that offered irresistibly trendy, yet classic denim without the premium price tag. Thus Recession Denim was born.
Recession Denim is made with the mindset, “we’re in a recession thus the only jeans we need are the ones that always look great and will last a lifetime,” says Daniella.
Although the economic recession lingers, each pair of Recession Denim is made to outlast the hard times, so that you look good no matter what. Piece by piece, with quality, comfort + love, the Recession Brand team strives to help rebuild a strong + prosperous new world, one full of peace + tranquility.
In June 2009 Model Jaslene Gonzalez became the newspokes model for the Recession Denim 2009 campaign. Jaslene embodies all things that Recession Denim stands for.