Jason Wu named as Hugo Boss's new creative director

[Flashbang]

JASON WU has been named artistic director of Hugo Boss, it was announced this afternoon. The 30-year-old Taiwan-born, New York-based designer - who founded his own label in 2007 - will be responsible for the entire womenswear line up from the German fashion house, including ready-to-wear and accessories.

"I have long been a fan of Hugo Boss' vast tradition and lineage in extraordinary tailoring," says Wu, who will continue to work on his own line - which comprises ready-to-wear as well as shoes and handbags that sell in 39 countries across the world - and will unveil his first collection for Hugo Boss in New York next February. "With the state-of-the-art facilities that are unique to the Hugo Boss design labs, I plan to develop a strong, feminine womenswear collection that reciprocates the brand's authority in menswear."

"We are absolutely delighted to have an outstanding talent like Jason Wu on board," says Hugo Boss ceo Claus Dietrich Lahrs. "This will generate a powerful and creative statement for Boss Womenswear and show our commitment to focus even more on the female side of the brand."

vogue.co.uk

 

[Thefrenchy]

How random!

 

[dior_couture1245]

Always a shame to see the vastly untalented being rewarded.

 

[thejarc]

I prefer not to be angry at decisions like this but WHAT THE FUSKHLHLKH. There are tons of good designers everywhere that get no recognition and then this talentless twat comes along and gets all the praise for what?
Hugo Boss once hired Bruno Pieters for one of their lines, it seemed like they had better headhunters back then, this is a shame.

 

[tatouejeremie]

anna wintour strikes again?

 

[disco54]

I think he is a terrible designer, never found any of this clothes appealing.

 

[HeatherAnne]

It's a perfect fit, as I couldn't care less about either of them.

 

[alonsoJonathan]

It's a perfect fit, as I couldn't care less about either of them.

Hahaha kind of agree. But I do love the HB ads.
and this news are totally random. ..

 

[vandekamp]

It's a perfect fit, as I couldn't care less about either of them.

Bingo.

 

[VogueDisciple93]

Wow... That's random. Hugo Boss needs the facelift, but at least choose someone with robust talent.

 

[5 8 6]

What a random choice.