Take the shame Jean paul. He take the whole Concept of Maison Martin Margiela last winter show. Even the concept of shooting a Look book in the same time.
So easy to copy these days......i'm sur he's so busy working in Haute couture and by the way watching X factor.
From style.com
"PARIS, January 21, 2011
By Matthew Schneier
After seasons of presentations, Maison Martin Margiela staged a show for its menswear—of sorts. The audience was herded into a room by lab-coated assistants and sat on bleachers before a scrim of curtains. The drapes drew back and there we were—backstage.
Models—handsome, older models, by the way, in one of the better cast shows this week—made their way through their preshow rounds of grooming, styling, and de-linting before lining up for their exits. The conceptual force of that revelation was a little blunted—who among the fashion-pro audience hasn't toiled backstage at a show?—but at least it gave you a chance to look long and hard at the clothes."