Jil Sander F/W 2024.25 by David Sims

I hadn't noticed they're inserting their names everywhere, even in their campaigns lol.. this brand..

Pic 1 truly encapsulates what Jil Sander became, something 'really minimal' and low-key that in reality is over-the-top, archaic in its impracticality, trendy and giving influencer/former blogger instead of modern, working woman. Pic 2 is slightly reminiscent of what Sims once did for this brand but the clothes, the model.. they're helpless.
 
Boring brand,model & photographer=ideal combo :Dand why do female models have such orphan,scary short haircuts ?
 
Although the casting could have been better, I am all for seeing new, unexpected faces in fashion advertising. I personally love the ad campaign. David Sims' photography always looks edgy and youthful. The black and white images appeal to me very much but my favorite image is the second with the striking orange light reflection.
 
David Sims and his models looking “caught” in the moment is so contrived and not modern at all.
He used to do good things in the 90s for Jil.
Nut these clothes are bad, and David Sims is commercial as **ck.
 
I normally like their campaigns but this is an exception. The black and white shots do absolutely nothing too.
 

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