Jil Sander F/W 2024.25 by David Sims

I hadn't noticed they're inserting their names everywhere, even in their campaigns lol.. this brand..

Pic 1 truly encapsulates what Jil Sander became, something 'really minimal' and low-key that in reality is over-the-top, archaic in its impracticality, trendy and giving influencer/former blogger instead of modern, working woman. Pic 2 is slightly reminiscent of what Sims once did for this brand but the clothes, the model.. they're helpless.
 
Yeah, this is not good. Not the clothes nor the campaign.
 

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