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Big-Time Smalls
LAUREN MILLIGAN 11 April 2012
JOAN SMALLS appeared for the first time on the international catwalks 11 seasons ago, but the 23-year-old's look is still as fresh as it was on her first season - with designers including Balmain, Givenchy, Dolce & Gabbana and Alexander Wang utilising her adaptable catwalk beauty. Born Joan Smalls Rodriguez - since in Hispanic culture, children take the first surname of each parent to create their own apellidos or surnames - in Puerto Rico, the model is now based in New York.
Joan Smalls © GoRunway/VOGUE.COM
SEE JOAN SMALLS ON THE CATWALK
After beginning her career in 2007 when she was signed by Elite Model Management, her breakthrough came in January 2010, when Riccardo Tisci booked her to walk exclusively for Givenchy during the couture shows. Since then, Smalls has been chosen by brands including Calvin Klein Jeans, Chanel, Givenchy, Gucci, Ralph Lauren, Roberto Cavalli and Stella McCartney to front their advertising campaigns: a true sign of her bankable, near-supermodel status.
The Puerto Rican model had an incredible 2011 - winning a lucrative and prestigious place as the face of Estée Lauder, and making her Victoria's Secret debut in the past 12 months - and started 2012 with two international Vogue covers; in Italy in March, and in Australia in May. The past season saw her walk for designers as diverse as Diane von Furstenberg and Oscar de la Renta, to Marc Jacobs and Dolce & Gabbana.

vogue.com.auBy Genevra Leek
Cover girl Joan Smalls is a global beauty we adore.
“I was fortunate enough to grow up with a global outlook on life,” writes Joan Smalls via email during the recent winter shows, between walking in Milan for Dolce & Gabbana and in Paris for Balmain. The Puerto Rican model, who features on Vogue Australia’s cover in May, counts African, Spanish, Taíno Indian and Irish heritage, which she says she has learnt to embrace.
The fashion world has been eager to follow suit. Her break came in 2010 when Givenchy’s creative director selected her as an exclusive for the label’s couture line in 2010. “Riccardo Tisci is a visionary who saw [my] potential,” she writes.
Smalls has gone on to become one of the world’s most sought-after models due to her flawless features that have been described as classically beautiful. “As a child I would pretend I was a beauty pageant contestant with my sisters but I never thought I would be a model,” she recalls.
After undertaking a degree in psychology, Smalls moved to New York to attempt modelling, where, she says, her studies armed her to face any adversity she was to encounter.
Outwardly she appears the picture of composure. She describes her style as “comfortable chic”, which sees her combining French labels such as Isabel Marant and Givenchy with American favourites like Alexander Wang and Rag & Bone. A global outlook indeed.
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vogue.com.auBy Alexandra Spring
Vogue Australia celebrates diversity with a truly beautiful global issue
As the world gets smaller, the definition of beauty becomes wider. This month Vogue Australia celebrates global beauty, featuring the extraordinary looks found on every continent (bar Antarctica), whether it be Puerto Rican rising star Joan Smalls, Bangalore-born Nicole Faria, Tunisian model Hanaa Ben Abdesslem or homegrown beauty Shanina Shaik.
Editor-in-chief Kirstie Clements says the issue came together almost accidentally. “We had shot Shanina already, and then Joan Smalls, and had noticed a bigger diversity of models on the ready-to-wear catwalks. So it made sense to have a theme of global beauty, to celebrate the new crop of models.”
Vogue Australia has always celebrated diversity in our pages. “We choose girls for their beauty and their style, not specifically for their ethnic background.” She adds: “I also think that with the expanding markets in countries like China, Korea and India, the fashion industry is now using models who reflect their customers. It’s a wonderful evolution.”
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