Goot targets designer market
By Jen Melocco
May 16, 2007 12:00
SYDNEY designer Josh Goot has made his mark selling his exclusive range to the top fashion stores around the world.
But the biggest coup for the young designer, who has his slick minimalist style clothes on the rails at Colette in Paris and Henri Bendel in New York, is that he is now to be stocked at Target.
Three months after the launch of Stella McCartney's exclusive range caused near stampedes in Target stores around Australia, Goot's range will go on sale in 60 Target stores on June 19.
Click here for an exclusive sneak-peek of the colourful range.
"I believe in the idea of taking my idea to a wider audience," said Mr Goot today at the launch of his Josh Goot for Target range.
"And we've been able to create clothes which look like they are worth a lot more money than they actually are."
The price of his signature trenchcoats in metallic and grey marle have been knocked down to $129.99 in his Target range.
Racer back rib tanks at $59.99 are the cheapest in the range, which will go into 60 Target stores on June 19.
There's also sleek jersey dresses, which clearly mirror those from his recent collections for $89.99.
Mr Goot is the latest designer to create a collection for a discount store.
Target in Australia recently launched the Stella McCartney for Target range.
Well known Australian designer Alice McCall has also completed a range for the discount department store.
Target in the US have also embraced the designer concept with hot New York label Proenza Schouler causing a stir when they launched their range at New York Fashion Week in February.
fingers crossed this is true
