When did you start in the industry?
I started when I was 15/16, but in Sweden, and I moved here when I was 18 and I’m 22 now. It wasn’t a show, actually; I got the Prada campaign without doing the show, so that was my big sendoff. It was great; at the time I don’t think I realized how big it was. I was so young and new—that was my introduction to the fashion world. I remember being shy and a little overwhelmed, but when I look back I realize that it was an incredible cool way to enter the business.
Is there anything you wish you could have told yourself back then?
That’s a tough one. Always be yourself is a big one, but I think that’s important in life in general. It’s important to not try to be anyone
else—being authentic will get you far.
This season was kind of a game-changer for you.
It was great. I felt wonderful just working for a month straight and at the end of it being happy, being proud of myself for what I was able to do. Every moment was important to me; it would be hard to single out any one thing.
You followed it up with that great new Gucci campaign—what was that experience like?
It was very fun and unexpected for me. When I got confirmed, I was really happy and I had no idea what to expect, but when we shot it in London everyone was incredibly nice. On set it was all about teamwork, and everyone—Glen Luchford, Alessandro, the whole crew—was just coming together to create something incredible.
Alessandro’s first show was a complete shift for Gucci; what was the mood backstage?
It was cool. The collection was very young and fresh, and backstage everyone was excited. Sometimes you don’t see that because fashion week can be so hectic, but there was such a good energy before the show and the whole way through it.
Was there anything on the runway that you’d want for your own closet?
That’s tricky. I want pretty much all the shoes. I love shoes in general, especially boots.
Would you wear those wild Gucci furkenstocks?
Well, they were very, very comfortable, so why not!
How does what you wear on the runway impact your personal style?
My personal style is very simple. I like to be comfortable every day. Jeans are a must, a great T-shirt, some boots.
Have you encountered any negatives or misconceptions within the industry?
People always say that models are dumb, which I don’t think is true at all. I know a lot of intelligent models who go to school and do modeling at the same time. We’re just normal people who are like anyone else.
So true. Are there any clients you’d like to work with in the future?
I’d like to work with Another Magazine again; it is one of the magazines that has always impressed me. I remember when I started being blown away by the stories; it’s so big and exclusive, and it doesn’t come out that often. They’re just really cool, and it would be nice to work with the team again.
Now that you’ve been doing this for a while, what parts of the job do you love?
I love the versatility. You can be a new person every day—they put makeup on you, and I don’t wear a lot of makeup myself, so it’s always fun to see what kind of person you can turn into.
I hear you love to travel—what are some of your favorite places that you’ve visited?
I went to the Maldives and that was so cool; for me it felt really far away, and when you get off the plane you’re just in paradise. For work, the coolest place I’ve been to is Tokyo, but I was only there for 24 hours.
Still 24 hours in Tokyo, can’t beat that.
Absolutely. We travel a lot for work, but you still miss the cool things within a city because you’re only flying in and out. I’d like to travel more on my own time and really experience things that are of interest to me. I live in the East Village right now and that’s probably my favorite place to be in New York. There are cafés and it’s a completely relaxed environment where you can really feel great. Walking around the city is beautiful. I’ve been listening to a lot of classical music lately, and when you’re just listening to instrumentals instead of something with heavy vocals it’s like you have your own soundtrack.
What’s next for you?
I’m still trying to figure that out, but I’m excited about right now. So much is happening and it makes me hopeful for the future.