here's an interesting read ... it's an older article from 2004 about the "Return of the Supermodel" -- but KK is mentioned in the 1st paragraph as an example. I do believe that along with Gisele, Karolina was one of the models who started the shift to a glamourous sort of look and also she was obviously an inspiration for the fashion industry to move to the Eastern European beauties we see all over fashion today.
"July 20, 2004
FRONT ROW
Old-Style Glamour Makes a Comeback
By RUTH LA FERLA
For Ivan Bart, it was a signal moment. Seated beside a fashion runway, Mr. Bart, the director of IMG Models, tensed like a setter, his attention fixed on the model in front of him. "Suddenly I saw this tall, leggy blonde, Karolina Kurkova, who sashayed down the runway like the sex bombs of the 80's," Mr. Bart recalled. "I said to myself: `Who is that? I haven't seen a girl like that since Claudia Schiffer's boom-boom days.' "
That was, perhaps, five years ago, a lifetime in mannequin years. It was an era when runway divas like Gisele Bundchen, all screen-siren contours and luminous cheeks, were almost an anomaly in an industry dominated by raw, quirky beauties ? the likes of Stella Tennant and Eleonora Bose. What Mr. Bart had sniffed out, long ahead of his time, was a shift in fashion's wind, one that has gathered the force in recent months to spawn a trend.
"There will be a return to glamour," Mr. Bart predicted. He is not suggesting a return to the Golden Age of supermodels. But the addicts, aliens and other forlorn creatures of the catwalks will probably be pushed to the margins, he maintained, to make way for a new breed of swan.
The new generation of models "are much less sulky, tough or waiflike," said Cindy Gallop, the president of the New York office of Bartle Bogle Hegarty, which has created ad campaigns for brands like Levi's. "These days we seem to be going for a much more luminous, movie-star feel."
Indeed, when August fashion magazines arrive on newsstands this week, readers long accustomed to idiosyncratic-looking mannequins will be treated instead to a parade of screenworthy beauties: Daria Werbowy, fashion's newly anointed "It girl," lolling in the August Vogue; Anna J., all high-sheen lips and scarlet-lacquered nails, posed like a starlet from Photoplay in the August W; Natasha Poly, a swag of hair draped over one eye in the latest MaxMara's ads.
Come September, those readers will see Ms. Bundchen on the cover of Harper's Bazaar and on Vogue, where she appears alongside Ms. Kurkova, Carolyn Murphy and Liya Kebede, replacing Hollywood celebrities on the September covers for the first time in many seasons. High-powered models, some of them evergreens like Linda Evangelista and Patti Hansen, will likewise get star billing in a flurry of mainstream ads, among them a multipage insert from Ann Taylor.
Insiders applaud the return of an archetypically feminine beauty as a backlash against the eccentric features, bruised-looking makeup and unruly hair of the last decade. Fashion's relentless focus on marginal, and often unremarkable, faces has engendered its own fatigue, said Linda Wells, the editor of Allure magazine. "We're tired of seeing models who don't inspire some kind of longing," Ms. Wells said. "We just want to be seduced again by a more conventional type of beauty."
Such a pronounced shift in tastes coincides with, indeed reinforces, the return of a relatively polished, conservative cycle in fashion. "Clothing tends to be prettier, more accessible and less about fantasy," Narciso Rodriguez said, "so it would only make sense to underscore that direction with a conventionally beautiful face."
Now, as in the era of Linda, Christy, Naomi and their lissome cohort, the screen-siren look of the hour is heavily indebted to stylized photography and fastidious grooming: crimson lips, powdered faces and cataracts of wavy hair. "A celebrity-obsessed audience will seek the sleek, picture-perfect look of the red carpet not only in its film stars but in its models," Ms. Gallop said.
In industry argot, the new look is "aspirational." "We are trying to bring back the concept of models with a real identity and a memorable face," said Raul Martinez, a partner in A/R Media, whose clients include Versace. "I think we've kind of lost that for a while. When was the last time you looked at a model and said to yourself, `My God, she is a stunner'?"
http://www.nytimes.com/2004/07/20/fashion/...print&position="