Anyone brave enough to open a salon in the midst of a recession might have a few worries about finding clients.
But James Brown need have no such concerns, after enlisting his friend Kate Moss to open his new venture.
Brown hails from Kate's native Croydon and has been her friend since meeting her on the London train as a teenager.
Friends in high places: With Kate Moss in the chair James Brown's new salon looks set to be a success
He has been credited with creating some of her most copied hairstyles and her seal of approval for his new business is sure to encourage style spotters to follow.
At last night's opening Kate wore a short black lace dress. The lace was transparent on the sleeves, revealing the delicate pattern, but lined in black fabric on the body.
You owe me a free haircut: Kate gives James a hug
She teamed this with simple black court shoes and a loose blazer.
The 35-year-old model wrapped her arms around Brown and whispered into his ear, before posing in a seat as he pretended to style her blonde hair.
Kate isn't Brown's only celebrity friend.
Time out: Kate and friends enjoy a drink outside the salon
When he celebrated his birthday last year Princess Beatrice, Rhys Ifans, Sophie Ellis Bextor, Jo Wood, Kelly Osbourne, Kimberley Stewart and Jennie Frost were among the revellers.
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